Insights.
The Power of the Persona
If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this...
A Blog is a Business’s Best Friend
What you may not know is how to park your expertise, personality, tips, and tricks into an online space where new and loyal customers stop by for advice they enjoy and trust.
Diversity Lead to Opportunity
As our country grapples with social unrest, now is the time to remember that welcoming diverse points of view. Diversity is not only the right thing to...
Use Chatbots to Grow Your Business
Use Chatbots to grow your business. Meet Cathy. She is cheery, has the patience of a saint, is freakishly knowledgeable about your business, works 24/7, anticipates customers’ needs, and knows when...
Marketing in COVID Territory
It’s the wild west out there. Semi-closed to the public, small businesspeople everywhere find themselves in a new frontier. Today, we're marketing in COVID territory. Saddled up in their horse...
3 Levels of Good Employees
The 3 Levels of GOOD Employees: Level 1 You do what you are asked to do. You take orders and do what you are told with a good attitude. Level 2 Level 1 + You think ahead and solve problems before...
The Keys to Gen Z
Here are the keys to Generation Z. The fastest growing generation of consumers – Generation Z – is defined by those born after 1995. This demographic is known for its constant use of smartphones and...
VIDEO CONFERENCING Best Practices
Here is an example of my video conferencing set up at my office. Below are some video conferencing best practices to help you look good on camera: We recommend using ZOOM.us - it's easy to set up...
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info@poolecommunications.com