Insights.
Connect to Conscious Consumers
Businesses can track when customers vote with their feet but may struggle to find the why behind the walk away. One reason that once-loyal customers disappear...
How to Switch out of Survival Mode
Sustained survival mode can shift anyone’s creativity and drive into neutral. To flip off fatigue and move forward when others are stagnant, tune into purpose and realistic goal...
The 10 Do’s of Zoom
As the Zoom Brady Bunch squares pop up one-by-one on screen, the vibe of any virtual meeting hangs in the balance. To make sure your next online gathering becomes an oasis of energy instead of...
The Power of the Persona
If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this...
A Blog is a Business’s Best Friend
What you may not know is how to park your expertise, personality, tips, and tricks into an online space where new and loyal customers stop by for advice they enjoy and trust.
Diversity Leads to Opportunity
As our country grapples with social unrest, now is the time to remember that welcoming diverse points of view. Diversity is not only the right thing to...
Use Chatbots to Grow Your Business
Use Chatbots to grow your business. Meet Cathy. She is cheery, has the patience of a saint, is freakishly knowledgeable about your business, works 24/7, anticipates customers’ needs, and knows when...
Marketing in COVID Territory
It’s the wild west out there. Semi-closed to the public, small businesspeople everywhere find themselves in a new frontier. Today, we're marketing in COVID territory. Saddled up in their horse...
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