Insights.
I love this Hannibal mural.
This past week Ray Harvey, muralist and owner of Ray Harvey Art in St. Louis got started working on his latest mural on the building just North of our office at 108 N 3rd Street in Hannibal. Ray is...
Do you know what you’re doing with digital?
You’re doing digital advertising. You have a website, some cool graphics, an email customer list, regularly post to social channels, and run some paid online ads campaigns. Great, can you answer the next four questions?
Connect to Conscious Consumers
Businesses can track when customers vote with their feet but may struggle to find the why behind the walk away. One reason that once-loyal customers disappear...
How to Switch out of Survival Mode
Sustained survival mode can shift anyone’s creativity and drive into neutral. To flip off fatigue and move forward when others are stagnant, tune into purpose and realistic goal...
The 10 Do’s of Zoom
As the Zoom Brady Bunch squares pop up one-by-one on screen, the vibe of any virtual meeting hangs in the balance. To make sure your next online gathering becomes an oasis of energy instead of...
The Power of the Persona
If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this...
A Blog is a Business’s Best Friend
What you may not know is how to park your expertise, personality, tips, and tricks into an online space where new and loyal customers stop by for advice they enjoy and trust.
Diversity Leads to Opportunity
As our country grapples with social unrest, now is the time to remember that welcoming diverse points of view. Diversity is not only the right thing to...
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108 North Third Suite 100
Hannibal, MO 63401
573.221.3635
Fax: 573.221.5161
info@poolecommunications.com