Insights.

The Power of the Persona

The Power of the Persona

If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this...

Marketing in COVID Territory

Marketing in COVID Territory

It’s the wild west out there.  Semi-closed to the public, small businesspeople everywhere find themselves in a new frontier.  Today, we're marketing in COVID territory.  Saddled up in their horse...

3 Levels of Good Employees

3 Levels of Good Employees

The 3 Levels of GOOD Employees: Level 1 You do what you are asked to do. You take orders and do what you are told with a good attitude. Level 2 Level 1 + You think ahead and solve problems before...

The Keys to Gen Z

The Keys to Gen Z

Here are the keys to Generation Z. The fastest growing generation of consumers – Generation Z – is defined by those born after 1995. This demographic is known for its constant use of smartphones and...

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