Insights.

How to Switch out of Survival Mode

How to Switch out of Survival Mode

Sustained survival mode can shift anyone’s creativity and drive into neutral. To flip off fatigue and move forward when others are stagnant, tune into purpose and realistic goal...

The 10 Do’s of Zoom

As the Zoom Brady Bunch squares pop up one-by-one on screen, the vibe of any virtual meeting hangs in the balance. To make sure your next online gathering becomes an oasis of energy instead of...

The Power of the Persona

The Power of the Persona

If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this...

Marketing in COVID Territory

Marketing in COVID Territory

It’s the wild west out there.  Semi-closed to the public, small businesspeople everywhere find themselves in a new frontier.  Today, we're marketing in COVID territory.  Saddled up in their horse...

3 Levels of Good Employees

3 Levels of Good Employees

The 3 Levels of GOOD Employees: Level 1 You do what you are asked to do. You take orders and do what you are told with a good attitude. Level 2 Level 1 + You think ahead and solve problems before...

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