With the holidays around the corner, it’s a great time to think about next year’s trends. Video has been a highly successful medium in marketing and advertising.
Short-form video has been big in the past several years. Videos ranging from 15 to 45 seconds with gripping hooks and powerful calls-to-action do incredibly well in the current advertising climate. On the longer side, videos ranging from 30 seconds to 2 minutes can tell a story while maintaining interest.
Videos with authentic, engaging stories and payoff often get traction. Walking through product fabrication, getting customer/employee testimonials, and providing interesting facts are all fun content ideas.
Tips for creating optimized & engaging videos:
- Use good titles, descriptions, and keywords.
- Have strong metadata (video size/shape, video quality, audio quality).
- Provide captions and compelling visuals—there’s a trend of people watching videos without sound, plus it helps with accessibility!
- Focus on one topic per short-form video.
- Always have a solid call-to-action.
- It doesn’t have to be perfect; use your smartphone and try it this week!
With the rise of AI, integrating it into video marketing is becoming increasingly common. It isn’t a bad idea to consider how AI might be useful in video marketing.
AI can help with:
- Drafting scripts.
- Creating captions.
- Brainstorming ideas for B-roll.
- Streamlining editing.
- Cleaning up video/audio errors.
It is important to still include some human elements. Using AI in video marketing should balance having a human touch to make the video creation process smoother. Letting AI take complete control can lead to an “uncanny valley” effect that might not appeal to every consumer. Remember, people like authentic videos and stories.
Thank you, Veterans!
We will be closing our offices in observance of Veterans Day on Wednesday, November 11th.
Happy Thanksgiving!
During this Thanksgiving holiday, we will take some time off to spend with our friends and families. The office will be closed on Thursday, November 26th, and Friday, November 27th, in observance of Thanksgiving Day.
Holiday Marketing!
Thanksgiving is on its way, and the holiday marketing season is here! Every year, the holidays mark a special time of gratitude and giving; seasonal customers may become year-long loyal consumers. Make a meaningful impact with your holiday marketing and plan for 2027.
Ways to make an impact with holiday marketing:
- Schedule holiday posts.
- Express and show gratitude to lifelong and loyal customers.
- Send out a seasonal card.
- Create holiday toolkits or gifts.
- Have a call to action with every holiday promotion.
Need help with your marketing during the holidays? We’ve got you.
Give us a call: 573-221-3635… or send us an email at info@poolecommunications.com.
