The world of SEO and websites is constantly shifting with the introduction of AI-powered SEO. As the world shifts to AI-Powered SEO, it’s more important than ever to make sure your website and online presence are up-to-date, accurate, and set up for success. A clean, easy-to-navigate, readable website that is accurate for your business is the first step to making AI-powered SEO work for you.

Important Steps to Take To Boost AI-Powered SEO:

  • Keep your website clean and easy to read.
  • Provide helpful content on your website.
  • Seek out opportunities to gather testimonies, positive reviews, and customer engagement both on and off your website.
  • Have a strong social presence that uses strong branding.
  • Use Google Business and make sure your business information is always accurate.
  • Interact positively and with authority in your area of expertise with your local and online communities.
  • Generate valuable content unique to your business.

AI-Powered SEO is constantly growing, adapting, and learning. AI search engines like Google Search Generative Experience (SGE), ChatGPT, and others will pull the most up-to-date information your business has online as you put new things out there and make your website work with SEO. AI-Powered SEO will be more likely to boost and reference a business with the most reliable and accurate information.

Take the time to be as consistent as possible in your business’s brand and information. Make your business the authority in your field! AI-powered SEO is a powerful tool that can generate conversions and interactions, so long as you play all of your cards right.


Utilizing Feedback!

A significant part of the growth process for both business and personal improvement is learning to utilize feedback effectively. It can be an opportunity for positive interaction and for understanding outsiders’ perception of your business.

Always ask for feedback and have ways for your customers to leave reviews. This can be on your website, on Google, or on a review platform. Not only are reviews good for boosting SEO, but they also provide valuable information you can use to help you improve your company. Knowing what people are saying about your business is an important step in improving and growing.

In addition to asking for feedback, you should respond to the feedback. Responding to feedback helps customers know you care. As you respond to feedback, you should be able to use it to improve your business as needed.

Need help setting up a platform for your business’s reviews? We’ve got you.

Give us a call: 573-221-3635… or send us an email at info@poolecommunications.com.

© 2026 Poole Communications

more insights.

Male looking looking at colors and text on a computer.

Clean Up Your Brand.

An established business knows its brand. However, they may not always be consistent or think to clean up their brand regularly. Branding is your identity, and typically, it consists of logos, business colors, fonts, mission/purpose, values, culture, and voice. As companies evolve, they sometimes struggle with keeping their branding updated across various platforms. Cleaning up your brand doesn’t necessarily mean a full overhaul. It’s best to ask, “What is my target audience and what should our brand represent?“ When there are misalignments, it’s time to step back and make some updates. Maintaining brand equity—how your company is perceived and valued—is key to your relevance and profitability. Slowly shifting and updating your branding as needed can help your company align more smoothly with its brand. Consistency across online platforms (social media and websites) is a great place to start. Go to your website or socials, then check for outdated pages, old profiles, old messaging, or missing links, and clean them out. Use your old messaging as a blueprint and make it new, refreshed, and accurate. Tighten up your branding and create an up-to-date company style guide. Ensure it contains correct fonts, your brand colors, and how to use your company’s logo. Be

Read more >

The Evolution of Email.

Like the internet, email has evolved with advancing technology. Every day, email is changing. So, how you approach writing emails and sending newsletters needs to adapt as well. From AI summaries to spam and phishing issues, today’s email inboxes are totally different than they have been in the past.

Read more >

Making the Web Accessible.

ADA compliance is about making it more accessible to everyone. The Americans with Disabilities Act (ADA) seeks to ensure that people with disabilities have the same rights and opportunities as everyone else. When it comes to your website, ADA compliance means creating opportunities by making your website more accessible.

Read more >