The business world is changing. Take a look around you. It’s time to move your company forward.
I’d like to share a few ideas with you that can help grow your business:
- Grow your e-mail list. Take a look at how many emails you have right now and set a much higher goal. This is one of the fastest and best ways to communicate with existing and potential customers. This alone will help increase your business. Then communicate with your customers on a regular basis… which leads to:
- Send an e-newsletter regularly. Keep it simple and benefit-oriented. Fill it with tools and information your customers can use. The key is to send it on a regular basis. If you’re busy, start out quarterly. Get a handle on it and move it to once a month. You can send twice a month if the content is good. I would not send much more frequently than that.
- Have a website. If you don’t, stop reading and go start working on it right now. It’s that important. Take an old budget and pour it into your website. Then I challenge you to use video on your website. It’s not hard—grab your cell phone, shoot some video, and post it on YouTube, then link it to your site. It doesn’t have to be perfect—it just has to be beneficial to your customer.
- Build a business Facebook page and promote it. Most of the people in the developed world are on Facebook. It’s time you figured out how to use it for business, too. Then, when people LIKE your page, go to their page and thank them. Saying “thank you” never goes out of style. Take time every chance you get to thank each and every customer.
Not sure where to start? We can help manage your marketing, newsletters, social media, and more.
Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.
