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Video: The New Medium for Business.

Here is a quote from Jeffrey Gitomer:

In your business, video is the new brochure. Video is the new testimonial letter. Video is the new proposal. Video is the new training manual. Video is the new instructional manual. Video is the new letter and email.

Mr. Gitomer is right. Cable television is coming on strong. Businesses are creating their own networks on YouTube. Websites that sell effectively are using video to increase viewership and cement sales. We’re becoming more sophisticated viewers and are expecting more. We want to be informed and not sold to in the traditional way.

Video is growing in our business. We used to mainly create 30-second commercials, and now we are asked to put video on the web, in emails, and create YouTube stations for clients that are using technology to the fullest. Even radio and newspapers are using video. Video is a critical part of your business when you need to show how something works or want to educate a customer.

Because of this, schools are using video more frequently in the classroom and as an online learning source.

Right now, most of the quality you see isn’t that great. As time goes by, you’ll see more need for better quality video production.

You might want to start thinking about how your business can use video to help your customers (not necessarily sell them). High definition video cameras have dropped dramatically in price. Folks are even producing decent video from their iPhones. Grab a camera and start producing. You might as well get started now so your video looks great—and you have a leg up on the competition.

Simply out of time? Can we help manage your marketing, digital ads, newsletters, or social media?

Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.

© 2026 Poole Communications

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