Insights

Clean Up Your Brand.

An established business knows its brand. However, they may not always be consistent or think to clean up their brand regularly. Branding is your identity, and typically, it consists of logos, business colors, fonts, mission/purpose, values, culture, and voice. As companies evolve, they sometimes struggle with keeping their branding updated across various platforms. Cleaning up your brand doesn’t necessarily mean a full overhaul. It’s best to ask, “What is my target audience and what should our brand represent?“ When there are misalignments, it’s time to step back and make some updates. Maintaining brand equity—how your company is perceived and valued—is key to your relevance and profitability. Slowly shifting and updating your branding as needed can help your company align more smoothly with its brand. Consistency across online platforms (social media and websites) is a great place to start. Go to your website or socials, then check for outdated pages, old profiles, old messaging, or missing links, and clean them out. Use your old messaging as a blueprint and make it new, refreshed, and accurate. Tighten up your branding and create an up-to-date company style guide. Ensure it contains correct fonts, your brand colors, and how to use your company’s logo. Be true to your brand. If your logo is green, don’t let your team turn it pink for Breast Cancer Awareness Month, or orange for Halloween. Overall, if you decide your brand needs an update, remember that it still needs to be true to its roots and be recognizable and appreciated by loyal customers. You are simply refining your brand, not rebranding. Maintaining brand equity means your brand must: Don’t overcomplicate the process. Be diligent, and make sure your brand is upheld consistently. New Google Review Guidelines. Google Reviews has updated its 2026 guidelines to generate more authentic, unbiased feedback. This means that companies may not: Filtering or artificially boosting your reviews creates a biased overview of a company and can result in a business’s Google profile being suspended. A proper, unbiased review process should be open-ended, unpressured, and requested only after the customer has left the premises (via website, email, mail, or SMS marketing). Want us to help with your Google Business page, or help set up a Google Review system? Give us a call: 573-221-3635… or send us an email at info@poolecommunications.com.

The Evolution of Email.

Like the internet, email has evolved with advancing technology. Every day, email is changing. So, how you approach writing emails and sending newsletters needs to adapt as well. From AI summaries to spam and phishing issues, today’s email inboxes are totally different than they have been in the past.

Making the Web Accessible.

ADA compliance is about making it more accessible to everyone. The Americans with Disabilities Act (ADA) seeks to ensure that people with disabilities have the same rights and opportunities as everyone else. When it comes to your website, ADA compliance means creating opportunities by making your website more accessible.

Be SMART, Set Goals.

It’s the middle of the year. Now is an ideal time to review your plans and assess if the goals you’ve set have been achieved. Goal setting is important in the marketing world. Without a strong, achievable goal, a company is liable to waste and lose traction. This is detrimental to businesses because setting goals is a foundation of success.

Appreciating the Importance of Small Businesses.

As we celebrate National Small Business Month, we wanted to highlight the importance of small businesses. Small businesses are the heart and soul of each of their communities. Not only that, but they also elevate the economy by fostering innovation, generating jobs, boosting tourism, working with charities, and enabling revenue to circulate within their local communities.

Boost Your Business.

One of the most effective ways to market a service-based business is to set up a strong Google Business profile. Your business page provides customers with easy access to information such as hours, locations, websites, reviews, and more. That is why taking steps like setting up your Google Business profile and ensuring you’re available across multiple search platforms is crucial.