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Free Marketing Ideas.

Getting Started

  • Research your competition.
  • Start a file of ads and promotions you like.
  • Set goals for where you want to be.
  • How much money do you want to earn?
  • Exactly what do you want to accomplish?
  • WRITE IT ALL DOWN!

What’s Different About You?

  • Target your market regionally and by demographics.
  • Write a short, honest, memorable positioning statement.
  • What is different about you?
  • What benefits your customers most?
  • Fine-tune your image.
    • Consistent logo and type used.
    • Refine personal image (your office projects your image).

Start Promoting

  • Speak Up—become a local authority for your specialty.
  • Volunteer with complementary causes.
  • Write a column or an article.
  • Send press releases and news releases to ALL media.
  • Cross-promote with other businesses whenever possible.
  • Don’t overlook bartering and networking.
  • Use community bulletin boards: radio and TV.

Keeping Your Customers

  • Build your own database with ACT or Outlook—ask permission!
  • Maintain contact with your own holiday cards, articles, and gifts.
  • Ask customers to refer you or provide you with references.
  • Ask customers how you can improve service.
  • Listen to your customer carefully—what is working?
  • Give the best incentives to long-term customers.
  • Build your own website.
  • Start an e-zine, e-mail contact maintained with permission.

FREE, Not Easy

  • Work harder and work smarter than your competition.
  • Provide more to your customer—always say “thank you.”
  • Keep it simple! Give your promotions time to work.
  • Keep your focus and be consistent.
  • Ask what you can do to help yourself every day.

At the point that you don’t have time to do your own marketing?

Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.

© 2026 Poole Communications

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