Contact Us
Back to all insights

10 Tips for Better Marketing.

  1. Trust what attracts your attention in print, mail, radio, web, etc. You know what you like or dislike about what you see and hear.
  2. Keep a scrapbook of your competition’s ads, direct mail pieces, and broadcast ads. On each of them, keep notes about your reactions and first impressions of them; after all, advertisers have only a moment to reach their audience.
  3. Be sure your benefit to the consumer is the most prominent feature of your marketing efforts.
  4. Keep a scrapbook or log of your marketing efforts. Maintain information on the results of each effort, such as: how much it cost, when it was done, for how long, and how many responses or coupons were redeemed.
  5. Make sure your image is consistent with your business and business philosophy.
  6. Make sure your message is clear. Make your business name, location, and phone number highly visible.
  7. Make sure your message hooks your target audience immediately.
  8. Make sure your message is true.
  9. Make sure you can deliver on everything you’ve promised.
  10. Make sure you can inventory it, market it, deliver it, and still make a profit.

Need More Help? We’ve got plenty of other creative ideas that can build your business.

Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.

© 2026 Poole Communications

more insights.

Male looking looking at colors and text on a computer.

Clean Up Your Brand.

September 9, 2026

An established business knows its brand. However, they may not always be consistent or think to clean up their brand regularly. Branding is your identity, and typically, it consists of logos, business colors, fonts, mission/purpose, values, culture, and voice. As companies evolve, they sometimes struggle with keeping their branding updated across various platforms. Cleaning up your brand doesn’t necessarily mean a full overhaul. It’s best to ask, “What is my target audience and what should our brand represent?“ When there are misalignments, it’s time to step back and make some updates. Maintaining brand equity—how your company is perceived and valued—is key to your relevance and profitability. Slowly shifting and updating your branding as needed can help your company align more smoothly with its brand. Consistency across online platforms (social media and websites) is a great place to start. Go to your website or socials, then check for outdated pages, old profiles, old messaging, or missing links, and clean them out. Use your old messaging as a blueprint and make it new, refreshed, and accurate. Tighten up your branding and create an up-to-date company style guide. Ensure it contains correct fonts, your brand colors, and how to use your company’s logo. Be

Read more >

The Evolution of Email.

August 13, 2026

Like the internet, email has evolved with advancing technology. Every day, email is changing. So, how you approach writing emails and sending newsletters needs to adapt as well. From AI summaries to spam and phishing issues, today’s email inboxes are totally different than they have been in the past.

Read more >

Making the Web Accessible.

July 1, 2026

ADA compliance is about making it more accessible to everyone. The Americans with Disabilities Act (ADA) seeks to ensure that people with disabilities have the same rights and opportunities as everyone else. When it comes to your website, ADA compliance means creating opportunities by making your website more accessible.

Read more >