Today, we’re looking at the simplicity of six words.
Can you write your company story in six to ten words? This isn’t a new idea. Ernest Hemingway wrote a famous six-word story: “For sale: baby shoes, never worn.”
Too often, we make things harder than they need to be. Use the simplicity of six words.
First, Carefully Define Your Business. Implement this six-word idea with your business: define your company and culture in six words or fewer.
For example, at Poole Communications, we are client-focused, ethical, creative, self-motivated, and passionate. When hiring new employees, we look for those same characteristics. Even when interviewing a potential new client, we look for those same qualities. (That’s right, we don’t accept all new clients; we really want a good fit.)
The result is that we have a better fit with ALL the people we work with, which means more enjoyment in our work and lives, for everyone involved.
Whenever we deviate from this principle, there’s trouble: an unhappy client who doesn’t fit, or a disgruntled, unproductive employee. I’ve learned over the years how important it is to let our values lead the way.
Next, Define How You Work. Six simple words can help us define our logos, our slogans, how we work—and even who we work with. Those same words help you in planning and creating work or providing service. We don’t want to sell ourselves, our products, or services; we want to educate in an ethical way. Let’s make the world a better place. Everyone wants marketing material that is simple and easy to understand. The little amount of time each has makes it mandatory. Word choice and communication are extremely important. It’s critical to be clear about who you are and how you work, and it’s equally important to be quickly understood.
Finally, Simplify Your Life. The world is fast-paced, and we all have a lot to do—work to simplify your job and make your company function better. The simplicity of six words is one small tool you can use. Define what your business is, and how your business works. Get your team involved and listen to their input. Empower them to help grow the company and help make it better.
Need help? We can help you with strategy, writing, planning, budgeting, and media placement.
Give us a call at 573-221-3635… or send us an email at info@poolecommunications.com.
