Clean Up Your Brand.
An established business knows its brand. However, they may not always be consistent or think to clean up their brand regularly. Branding is your identity, and typically, it consists of logos, business colors, fonts, mission/purpose, values, culture, and voice. As companies evolve, they sometimes struggle with keeping their branding updated across various platforms. Cleaning up your brand doesn’t necessarily mean a full overhaul. It’s best to ask, “What is my target audience and what should our brand represent?“ When there are misalignments, it’s time to step back and make some updates. Maintaining brand equity—how your company is perceived and valued—is key to your relevance and profitability. Slowly shifting and updating your branding as needed can help your company align more smoothly with its brand. Consistency across online platforms (social media and websites) is a great place to start. Go to your website or socials, then check for outdated pages, old profiles, old messaging, or missing links, and clean them out. Use your old messaging as a blueprint and make it new, refreshed, and accurate. Tighten up your branding and create an up-to-date company style guide. Ensure it contains correct fonts, your brand colors, and how to use your company’s logo. Be true to your brand. If your logo is green, don’t let your team turn it pink for Breast Cancer Awareness Month, or orange for Halloween. Overall, if you decide your brand needs an update, remember that it still needs to be true to its roots and be recognizable and appreciated by loyal customers. You are simply refining your brand, not rebranding. Maintaining brand equity means your brand must: Don’t overcomplicate the process. Be diligent, and make sure your brand is upheld consistently. New Google Review Guidelines. Google Reviews has updated its 2026 guidelines to generate more authentic, unbiased feedback. This means that companies may not: Filtering or artificially boosting your reviews creates a biased overview of a company and can result in a business’s Google profile being suspended. A proper, unbiased review process should be open-ended, unpressured, and requested only after the customer has left the premises (via website, email, mail, or SMS marketing). Want us to help with your Google Business page, or help set up a Google Review system? Give us a call: 573-221-3635… or send us an email at info@poolecommunications.com.
The Evolution of Email.
Like the internet, email has evolved with advancing technology. Every day, email is changing. So, how you approach writing emails and sending newsletters needs to adapt as well. From AI summaries to spam and phishing issues, today’s email inboxes are totally different than they have been in the past.
Be SMART, Set Goals.
It’s the middle of the year. Now is an ideal time to review your plans and assess if the goals you’ve set have been achieved. Goal setting is important in the marketing world. Without a strong, achievable goal, a company is liable to waste and lose traction. This is detrimental to businesses because setting goals is a foundation of success.
Appreciating the Importance of Small Businesses.
As we celebrate National Small Business Month, we wanted to highlight the importance of small businesses. Small businesses are the heart and soul of each of their communities. Not only that, but they also elevate the economy by fostering innovation, generating jobs, boosting tourism, working with charities, and enabling revenue to circulate within their local communities.
Think Big. Use Billboards.
As the New Year kicks off, it’s time to plan your marketing strategies and budget. Knowing what your marketing plan is and how it should affect your marketing budget is extremely important for financial stability and company growth.
New Year, New Budget.
As the New Year kicks off, it’s time to plan your marketing strategies and budget. Knowing what your marketing plan is and how it should affect your marketing budget is extremely important for financial stability and company growth.
Marketing During the Holidays.
During the Thanksgiving and holiday seasons, numerous marketing opportunities arise as you celebrate. While marketing occurs all throughout the year, it can put your company and your clients into a festive mood during the holiday season. Creating posts, sending out cards or themed newsletters, and letting people know about your holiday deals and specials can all be effective marketing methods during the holidays.
Finding Balance with AI.
In the past year alone, AI has become an integral part of creating success in the business world. From writing and editing software to website chatbots, and using programs like Gemini or ChatGPT to help answer questions, AI is being used everywhere to help explore and create. Take another look at AI for your business.
Get Yourself Out There!
Becoming proficient at digital marketing is a huge part of setting your business up for success. However, the digital world presents a few hurdles, including the development of AI, the rapid evolution of technology, shifting trends, and increased competition. It is essential to get ahead and ensure you are prepared to tackle these digital marketing challenges.
Take Advantage of Email Marketing.
Email marketing can be a fantastic way for you to connect with your customers. Using an email newsletter can be a valuable tool for promoting brand awareness and keeping your customers and stakeholders informed about your company’s latest developments. This type of email can also be used to engage with your customers, helping you establish your expertise in your field, build trust, keep people informed, and foster loyalty.