Video: The New Medium for Business.

Video is growing in our business. We used to mainly create 30-second commercials, and now we are asked to put video on the web, in emails, and create YouTube stations for clients that are using technology to the fullest. Even radio and newspapers are using video. Video is a critical part of your business when you need to show how something works or want to educate a customer.

8 Easy Ways to Improve Your Marketing.

Advertising just doesn’t work like it used to. It’s expensive and isn’t getting results. Worst of all, it’s difficult to track. Businesses don’t know how to manage their marketing or advertising, and don’t have time to do it right. Word of mouth works and can still be counted on. That’s why social media is growing fast.

Why You Should Go Mobile.

88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours, according to a Google Mobile Movement Study. 70% of all mobile searches result in action within 1 hour. Businesses are missing 70% of local content on sites like Twitter and Pinterest because they don’t have location-based sentiment monitoring set up, according to a recent study by Venuelabs. These are some pretty staggering statistics. You spend lots of time and money building a website and optimizing it for search engines (SEO). But are you optimizing your business for local searches on mobile devices?

The New Customer.

When the Internet became a household tool, a lot of things changed. When landlines and desktops turned into cell phones and tablets, even more things changed. It’s hard to measure exactly how much our lives have changed through technology, but our personal lives aren’t the only thing that changed—so did the customer.

Get LinkedIn For Your Business.

We have talked about various forms of social media for your business, but are you using one that was created specifically for the business world?