Celebrating Small Businesses.

Hannibal is home to many small, local businesses, including Poole Communications. This month, we celebrate National Small Business Week and recognize the impact small businesses have on the community. These businesses build the character of our community and are a huge driving force in our local economies.

From a Customer’s Perspective.

Viewing Your Company Like Your Customers provides insight into how best to market to them and meet their wants and needs. It is very important to garner trust and respect from your customers using good communication, as it helps to understand them well when marketing.

Going Fast & Slowing Down.

Marketing in a fast-paced world can seem like a lot of never-ending work. In this current world of rapid-fire content and a seemingly constant demand for attention, marketing can feel stressful, and it can be easy to feel like things are going way too fast. Between keeping up with the latest trends, social media, and the increase of AI and algorithmic-powered advertising, sometimes, businesses find themselves fumbling to keep up. This calls into question the best approach to marketing in this day and age.

Marketing Can Make a Mark!

Is good marketing worth it? Absolutely! Every business can benefit from having a good strategy for marketing in place. However, not everyone knows where to start.

Business + Google Ads = Growth.

Google Ads specifically targets and selects potential clients for you. It has something for any size of business with different budgets, goals, and target audiences. This is why, if you want an Ad that will reach your target audience, Google Ads are the way to go.

The Power of the Persona.

The people we work with are receiving more fake bills than ever before. We’re getting copies from clients, we’re seeing them in the mail and in email, and they are looking like real invoices.

Do You Know What You’re Doing With Digital?

The people we work with are receiving more fake bills than ever before. We’re getting copies from clients, we’re seeing them in the mail and in email, and they are looking like real invoices.

5 Tips to Tune Up Your Marketing.

The people we work with are receiving more fake bills than ever before. We’re getting copies from clients, we’re seeing them in the mail and in email, and they are looking like real invoices.

Turn Heads with Coordinated Marketing.

You thought you turned heads on your last advertising campaign because it was on point. People were clicking your ads like crazy, and your website had a spike in visits. But the activity didn’t turn heads adequately to become a trend. You had a lot of the right pieces, but lacked the coordination to make a real fashion statement.