Here is a simple marketing exercise that will reap big rewards for your business. Take a look at all of your marketing materials. Spread them out on your desk and really look at them. All - and I mean All - of your materials should have the same look and feel, the same logo, colors, the same slogan, the same color paper. This consistency can help you build a stronger brand for your business. It applies to all marketing and advertising such as web, radio, print, television and outdoor. This is your image and it's important. This week take a look at your marketing materials and make sure they're consistent.