When businesses create a social media page, they may believe the hard part is over. Actually, it is just beginning. Once a social media page is created, the real work of increasing social media engagement begins.
One thing we have learned over and over again at Poole Communications is that social media users like images. A post containing a photo or image will be seen by more users than one that does not. Post a video to your Facebook or Twitter page, and you may be surprised to see how many more people respond to your post. We are becoming a visual society. A picture or video is always more likely to catch the eye than just a text. Free picture sharing sites such as Pixabay and Pexels make it easy to find stock photos to make your posts appealing to the eye.
Live video is another way to rapidly increase social media engagement. We would strongly caution businesses to be prepared when doing live video though. Once you say something “live” it is out there, and there is no taking it back. Live video definitely has its advantages though; it gives you an instantaneous connection to your social media followers. You can answer their questions and engage with them. Special events, a product unveiling, or a new food item are all reasons to try a live video. The effects may be far reaching and last longer than just the minute or two your video goes live.
Another way of increasing social media engagement is to personalize your business page. Give a virtual tour of your office. Introduce your employees using their pictures a short description of their educational background and job duties. Celebrate work anniversaries with a post. Introduce a new product by having an employee showing its uses in a video. Social media is about being “social.” People do still want to feel connected to other people. Introducing your staff adds a personal touch to your social media pages. We have learned from our own experience it also leads to much higher engagement.
Reviews are another way to see your engagement improve on your social media pages. Ask past customers to share their opinions. Invite them to review your business and their experience. This will allow potential customers to learn more about you through the experience of others.
We have seen an increase of engagement on company pages when a product or gift card is given away. Who doesn’t like free things? If there is information you want to elicit from your social media followers, think about a question that is pertinent to your business when you conduct the giveaway. For example, a restaurant may ask followers what their favorite dish is. This helps them to see what is popular and what new dishes they may want to introduce. While your engagement increases, so will your knowledge base.
Don’t forget there is also power in likes and comments. To see engagement increase, businesses must be involved. Like comments made on your page. Comment back to a potential customer when they ask a question about a product. This is vital to keeping up your engagement and increasing your brand awareness.
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1. Know Your Audience
- What time they check Facebook, what content they’re interested in.
- Target those specific people who ‘liked’ your page.
Knowing your audience will help your business tremendously down the road. It’s not enough to have a great product these days. You need to find those people who are your target audience and know what they want to see, their interests, likes and dislikes.
2. Engage with Your Audience
- Make posts specifically to your target group.
Once you’ve figured out their likes and dislikes, it’s time to put your knowledge to work.
Think about it - a follower is more likely to like or share a post if it is relevant to them or if they find it to be something they can stand behind.
3. Provide Great Customer Service
Once you have figured out your target market and how to get their attention, you need to keep it! Keep up on your social media; it shouldn’t be on autopilot for too long. Notice when someone comments on a post of yours or better yet, shares your post. Respond to your audience; people like to know that who they’re following is responsive and actually cares about them.
In short, nobody likes to be ignored. If people comment on your post or have questions, acknowledge them! It’s easy to become automated with managing your Facebook, but don’t forget that Customer Satisfaction still rules and will go further than any boosted post ever will.
You can schedule when your FB status is posted weeks and months in advance, specifically to better fit your customers' schedules. When you go to make a status update there is a drop down box next to the "Post" button that gives you an option to schedule your posting. Use this free trick to optimize your social media!
You can also use the “Boost” button, which places your posts higher in the News Feed, so there’s a better chance your audience will see them. Although there is a charge to boost, but you can choose your own budget. The more you put towards your budget, the higher your boost.
Stay focused and use Facebook's free platform to your advantage!
Here are some quick tips to get your press release published.
1. Make sure it's news worthy - if it's not it won't get published.
2. Take the time to develop a catchy headline that will attract attention.
3. Write in a concise, news-style with the most important information first and the least important information last. When editors cut an article, they cut from the bottom.
4. Find a photo that complements your release. It is much more likely to be printed with a photo.
5. Include your complete contact information: name, title, business, address, phone, email, website. The media needs to be able to get in touch with you to do a larger story if they have time and space. Make it easy for them.
6. Find the right person to send the press release to. You can usually find this on the media's website.
7. Send that person an email with the press release in the email and attach a PDF or WORD document of the release too.
8. Realize that you may have to send the press release more than once. Editors are busy people and your release will only be publicized if there is space or time. This week might be too full of news to print your release, but next week might be great.
If you need help writing and sending press releases, give Poole Communications a call at 800-900-3635. We'd be happy to help.
We’re so excited for the opportunity to present a workshop at the Poplar Bluff Chamber of Commerce on May 29! The topic up for discussion is how to Make the Most of Social Media.
We know that Social Media can be a real headache. Especially for business owners who need to focus on business, but know that social media can be an integral part of business growth.
This workshop will give you the information you need to effectively manage your social media without eating up your time. You’ll learn how to use social media more effectively, best practices in social media and how to make it manageable. Plus, we’ll talk about content management, how to determine which networks and platforms are most beneficial for you, and when it’s time to hire someone to help you out.
The workshop will be from 10 a.m. to noon on May 29, at the Poplar Bluff Chamber of Commerce.
Fish Where the Fish Are
Spend your advertising dollars where the market is. The same concept can apply to social media. Use the platform the reaches your specific audience! If you’re customers aren’t using Twitter, but ARE using Facebook, put your time and effort there!
Also, browse our blog for more great marketing tips!
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Comment below and let us know what topics are really giving you troubles, or topics you'd just like to know more about!
As you attempt to build your customer base, you want to reach out as far as you can, but keep in mind that you need to impact local customers, too. Often, people are looking for services in their own area, so you want your business to show up in local searches. Make sure you're on google maps and list yourself in as many online directories as you possibly can. Your competitors may already be there. You want to be certain that your customers can find you easily. Take the time now to guarantee that can happen by listing yourself in online directories, and promoting yourself locally.
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Today we’re talking about budgets, specifically marketing budgets. Not many people get excited when talking about numbers and money, but it’s a very important aspect of business. Successful businesses have budgets that include marketing.
Let’s keep this simple. Look at what you spent on marketing last year and set aside a dollar figure for the amount you’re going to spend this year. Look critically at what worked last year and stop any advertising that didn’t work. Check your budget numbers monthly and stick to your plan. Having a budget will help you spend you’re advertising dollars wisely and prevent impulse buys. Take a good look at your marketing numbers this week and fine tune them to do even better!
For a more in depth take on creating a solid marketing budget, check out this article written by Dave Lavinsky for Forbes magazine.
Thanksgiving is around the corner and it’s that time of year where giving back and community involvement seem to spike. But community involvement is vital to your business year round.
As you’ve built your business, you’ve relied on community support. To be successful, you need your customers. It’s a reciprocal relationship--your community needs your support, too. Those who support you need to see that you have a genuine interest in them as well.
What can you do to support community? Get involved. Join the Chamber. Volunteer at special events or on committees. Sponsor a local sports team. Be active and supportive! It will help you learn more about your customers and it will tell them that you are interested in the community.
It’s a win-win situation for everyone!
What are you doing to get involved?
Are you looking for ways to make your business more visible? Have you considered hosting a free event such as a Chamber of Commerce social?
Your local chamber likely schedules after hours events to encourage members to network, mingle and get to know one another. It’s an excellent way to show off your business, your facilities, and your staff. Add some refreshments and you have the perfect set-up to showcase your company. As host, make sure you welcome everyone and that your staff chats with your guests in a casual, comfortable environment. Hand over a business card at the conclusion of a conversation and you just might get a call the next day wanting to know more!