Here is a quote from Jeffrey Gitomer:
In your business:
Video is the new brochure.
Video is the new testimonial letter.
Video is the new proposal.
Video is the new training manual.
Video is the new instructional manual.
Video is the new letter and email.
Mr. Gitomer is right. Cable television is coming on strong. Businesses are creating their own networks on YouTube. Websites that sell effectively are using video to increase viewership and cement sales. We’re becoming more sophisticated viewers and are expecting more. We want to be informed and not sold to in the traditional way.
Video is growing in our business. We used to mainly create 30-second commercials and now we are asked to put video on the web, in emails and create YouTube stations for clients that are using technology to the fullest. Even radio and newspapers are using video. Video is a critical part of your business when you need to show how something works or want to educate a customer.
Because of this schools are using video more frequently in the classroom and as an online learning source.
Right now most of the quality you see isn’t that great. As time goes by, you’ll see more need for better quality video production.
You might want to start thinking about how your business can use video to help your customers (not necessarily sell them). High definition video cameras have dropped dramatically in price. Folks are even producing decent video from their iPhones. Grab a camera and start producing. You might as well get started now so your video looks great – and you have a leg up on the competition.
Marketing can greatly enhance your business and help improve your company’s profitability – as long as you plan carefully.
Today we're sharing with you part one of a list of guidelines you can follow to make your marketing dollars work harder for you. Check in tomorrow for part 2! (more…)
Today we’re talking about budgets, specifically marketing budgets. Not many people get excited when talking about numbers and money, but it’s a very important aspect of business. Successful businesses have budgets that include marketing.
Let’s keep this simple. Look at what you spent on marketing last year and set aside a dollar figure for the amount you’re going to spend this year. Look critically at what worked last year and stop any advertising that didn’t work. Check your budget numbers monthly and stick to your plan. Having a budget will help you spend you’re advertising dollars wisely and prevent impulse buys. Take a good look at your marketing numbers this week and fine tune them to do even better!
For a more in depth take on creating a solid marketing budget, check out this article written by Dave Lavinsky for Forbes magazine.
http://www.forbes.com/sites/davelavinsky/2013/06/07/three-steps-to-a-solid-marketing-budget/
We have talked about various forms of social media for your business, but are you using one that was created specifically for the business world? Linkedin is a beneficial tool for professional networking. You can build up a valuable contact base of people with similar business pursuits. You can also joing groups of like-minded, business-related people. Linkedin is great when used for employment purposes - both hiring and when looking for a job. Resumes can be posted and employers can list job opportunities. You can even hunt for possible employees that match your job opening. Consider making the most of your professional network. Signing up for Linkedin.com is simple and free. You can get started today.
