Time management is not only useful, it's life-changing! To quote author Julie Morgenstern, "When life becomes about the million and one things on your to-do list instead of getting to what is most important, and actually enjoying yourself, something is wrong." (Time Management from the Inside Out).
Put simply, it can be easy to get caught up in the many little and big things on your to-do list, which can be overwhelming and lead to things not getting done. This can arise from many factors from work-life conflicts, work-life imbalance, and work-family conflicts. Furthermore, things like gender, age, and personality can likely affect one's approach to managing time. However, sometimes it is best to simply step back and ask oneself, "What is really important?"
Picking out what motivates you and drives you, as well as what is most important, helps outline a bigger picture of what your goals are. Knowing your goals is a huge part of the battle in time management.
Furthermore, when practicing time management, ask yourself:
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Learning to manage time can be good for your health, reduce stress, and help your business run better. Overall, it can help improve your life and make getting things done a lot more rewarding and worthwhile!
Here are some tips for time management:
Through these tips we hope that you can narrow down what your goals are and understand how long tasks should realistically take. Keeping a space organized as you begin to manage your time can go a long why in helping the process run more smoothly and with less stress.
Understanding that not every task will be a hundred percent perfect, and that you can always seek out feedback for improvement can help with finishing tasks. Planning ahead by accepting and allotting for the chance that things may change can help reduce stress when unexpected things cause shifts to your schedule.
Simply out of time? Can we help manage your marketing, digital ads, newsletters, or social media? Give us a call: 573-221-3635.
©2024 Poole Communications
When the Internet became a household tool a lot of things changed. When landlines and desktops turned into cell phones and tablets, even more things changed. It’s hard to measure exactly how much our lives have changed through technology, but our personal lives aren’t the only thing that changed – so did the customer.
Customers today are very different from what they used to be and that means the way businesses market to and connect with customers must evolve to keep up.
Let’s look at four characteristics of new customers and how you can adapt your strategies to suit them.
Customers know more than you do.
Customers today have access to virtually all the information they need before you know if they are even interested. They’re armed with greater information and influence than ever before. They use technology to make their decisions and influence the buying patterns of others making them feel empowered and knowledgeable. They may know as much or more about your product and your competitor’s product than you do. Be ready for them.
Customers are social.
“If you make your customer happy they will tell someone; if you make them unhappy they will tell 10 people.”
This adage describes the practice of word-of-mouth. Online platforms have transformed word-of-mouth into what is called “user generated content” or UGC. When customers post online about their experiences, questions, praise or condemnation of products, services and general behavior in the marketplace, it’s like word-of-mouth on steroids. Be a positive social information generator.
Customers make their experiences and opinions about businesses and their products/services known to millions. They are blogging and posting about it on Facebook and Twitter. And not only are they telling their own experiences, they are reading everyone else’s. Referrals and recommendation are coming from anyone but you (unless you have testimonials – which we’ll talk about later.) Which leads us to…
Customers tell you what they want.
Customers today tell you how to interact with them, and when and why they will or will not do business with you. This is directly connected to the previous point. They are posting on blogs and social networks telling not only what they think, but they are telling you what they want. Listen carefully.
Customers judge books by their cover.
Customers are influenced by who they believe that you are before they consider your products and services. Customers care about what your brand stands for as much as they care about what you offer. Consumers have the power to shape what you stand for if you don’t do it for them. Share your “why?”
How to adapt:
Stay on top of your game, adapt to the customers wants and needs and the avenues by which the obtain information and your business will grow hand in hand with your customers.
