Insights.

Google Reviews has updated its 2026 guidelines to generate more authentic, unbiased feedback. This means that companies may not:

• Request specific employees be name-dropped. Specific employee or salesperson’s names cannot be asked to be included in reviews.

• Request a review on-site.

An established business knows its brand. However, they may not always be consistent or think to clean up their brand regularly. Branding is your identity, and typically, it consists of logos, business colors, fonts, mission/purpose, values, culture, and voice. As companies evolve,

Let’s review the essentials when it comes to websites. When setting up or updating a website, there are four basic tips you should always keep in mind:

• Always design for mobile. These days, around 60% of web traffic comes from a mobile device like a phone. Websites that aren’t

Like the internet, email has evolved with advancing technology. Every day, email is changing. So, how you approach writing emails and sending newsletters needs to adapt as well. From AI summaries to spam and phishing issues, today’s email inboxes are totally different than they have

Don’t become so involved in your business that you forget who your targeted audience is. There is a whole big world out there. Try networking and ask for help if you need it. Join the Chamber and make new contacts. They’ll help you grow your business.

ADA compliance is about making it more accessible to everyone. The Americans with Disabilities Act (ADA) seeks to ensure that people with disabilities have the same rights and opportunities as everyone else. When it comes to your website, ADA compliance means creating opportunities

Digital ads are essential in today’s ever-changing marketing world. When setting up digital ads, know your goals. Are you increasing awareness? Are you generating traffic or looking for conversions? Perhaps you’re a business looking for increased foot traffic and income?

You most

It’s the middle of the year. Now is an ideal time to review your plans and assess if the goals you’ve set have been achieved. Goal setting is important in the marketing world. Without a strong, achievable goal, a company is liable to waste and lose traction. This is detrimental to

Introducing the Marketing Minute.

Hi, I’m Sally Poole.

Each week I’ll provide you with answers, tips, ideas and information on everything happening in the marketing world. I’ll keep on top of the latest trends so you can focus on your business.

Ideas will be simple and to the point. You’ll be able to put great ideas to work for your business or