Design is critical.

Poole Communications
July 8, 2016

“Design is the single most critical factor in determining the ultimate winner of the 21st Century.”
~ Kun-Hee Lee, CEO Samsung

Good design is what sets a business apart from the competition – whether it’s the organizational design, the work they do or the product they create for their customers. Design is a critical part of business success because it means someone is thinking things through and looking at the big picture.

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