Poole Advertising has been awarded a 2010 Communicator Award of Distinction for their integrated marketing campaign for US Cable. The campaign theme was "More Power" which included postcards, newspaper ads, billboards, radio ads and a television commercial.

In its 16th year, the Communicator Awards honor creative excellence in communications in the categories of print, video, interactive, integrated campaigns, marketing effectiveness and audio. The Communicator Awards receive submissions from ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations from across the globe.

"Over the past 3 years, Poole Advertising has been a perfect fit for US Cable. Sally and her staff have done an outstanding job understanding the needs of our growing company. Hats off to Poole, they have been a valuable partner in our advertising success. We look forward to the continued partnership for many years to come."

Rita Watson, US Cable

1. Trust what attracts your attention in print, mail, radio, web, etc. You know what you like or dislike about what you see and hear.
2. Keep a scrapbook of your competition's ads, direct mail pieces and broadcast ads. On each of them keep notes about your reactions and first impressions of them; after all, advertisers have only a moment to reach their audience.
3. Be sure your benefit to the consumer is the most prominent feature of your marketing efforts.
4. Keep a scrapbook or log of your own marketing efforts. Maintain information on the results of each effort; such as: how much did it cost, when did you do it, for how long and how many responses or coupons were redeemed.
5. Make sure your image is consistent with your business and business philosophy.
6. Make sure your message is clear. Make your business name, location and phone number highly visible.
7. Make sure your message hooks your target audience immediately.
8. Make sure your message is true.
9. Make sure you can deliver on everything you've promised.
10. Make sure you can inventory it, market it, deliver it and still make a profit.

Need more help? Give us a call at 800-900-3635. We've got plenty of other creative ideas that can build your business.

Here are few ideas that will help you build a better business with reliable, happy customers.

Getting Started

• Research your competition
• Start a file of ads and promotions you like
• Set goals of where you want to be
• How much money do you want to earn?
• Exactly what do you want to accomplish?
• WRITE IT ALL DOWN!

What's Different About You?

• Target your market regionally and by demographics
• Write a short, honest, memorable positioning statement
• What is different about you?
• What benefits your customers most?
• Fine tune your image
  Consistent logo and type used
  Refine personal image
  Your office projects your image

Start Promoting

• Speak Up - become a local authority for your specialty
• Volunteer with complimentary causes
• Write a column or articles
• Send press releases and news releases to ALL media
• Cross promote with other businesses whenever possible
• Don't overlook bartering and networking
• Use community bulletin boards: radio and TV

Keeping Your Customers

• Build your own database with ACT or Outlook - ask permission!
• Maintain contact with your own holiday cards, articles, gifts
• Ask customers to refer you or provide you with references
• Ask customers how you can improve service
• Listen to your customer carefully - what is working?
• Give the best incentives to long-term customers
• Build your own web site
• Start an e-zine, e-mail contact maintained with permission

FREE Not Easy

• Work harder, work smarter than your competition
• Provide more to your customer - always say "thank you"
• Keep it simple! Give your promotions time to work
• Keep your focus and be consistent
• Ask what you can do to help yourself most - every day

When you get to the point that you don't have time to do your own marketing, give Poole Advertising a call at 1-800-900-3635. Let us come up with some unique ideas for your business.

Give us a call at 1-800-900-3635 today and start building your business, visibility and profit.