Becoming proficient at digital marketing is a huge part of setting your business up for success. However, the digital world presents a few hurdles, including the development of AI, the rapid evolution of technology, shifting trends, and increased competition. It is essential to get ahead and ensure you are prepared to tackle these digital marketing challenges.
Digital marketing requires a certain level of technology proficiency, knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Search Generative Experience (SGE), as well as social media literacy, data analytics, and email marketing. To achieve success in digital marketing, it is essential to approach it as deliberately as you can. Using tools like data analytics and customer feedback, you can craft stories and set up plans to tackle digital marketing. To stand out from the crowd, let people know you have experience. Prove you are a voice of authority in your market. Show them that you are a trustworthy company.
There are a few components to keep in mind:
Knowing how to optimize your digital marketing is key. With the continued development of AI, such as SGE, SEO is being pushed to its limits. This means your business must be as accurate and as customer-friendly as possible. Businesses that master a smooth user experience become more visible. It is also important that your keywords and facts are in order. Be clear and accurate, using your keywords regularly in all customer communications. Be ready to consistently update information and engage in learning related to technology development.
Taking full advantage of email and social media can be a game-changer. Email serves as a reliable means of communication and marketing. Social media can be a way to get your messages out there. Social media is also a wonderful tool that you can use to tell your company's story and show the world what you are all about.
Overall, the underlying theme of effective digital marketing is to be cohesive and consistent. Stay on top of changing trends and be ready to use new technology to help you stay ahead of the competition.
There are so many ways you can use social media to connect and spread the word about your business. It is a treasure trove of possibilities; however, using it can sometimes be a stressful experience.
We recommend creating engaging content that is educational, entertaining, and valuable to your customers. Actively use video and photos to showcase what your company is all about. This can generate word-of-mouth referrals and build long-lasting connections. When using social media, always tell a story. Plan out your social media posts and determine your goals - like a 10% increase in LIKES or FOLLOWS. Setting goals for your posts will help you effectively use social media to grow your company and celebrate your team.
Some of the most popular social media platforms that are waiting to be utilized include Facebook, YouTube, Instagram, TikTok, X, Pinterest, and LinkedIn. Facebook is the leader in self-declared platform use so far in 2025, according to Datareportal. Each social media platform has its own unique demographics and marketing approaches. Knowing social media trends and demographics is important for success in digital marketing.
Get out there and share your company's story!
Want help with marketing ideas like this one or would you like us to train your people? Contact Poole Communications at 573-221-3635
©2025 Poole Communications
Email marketing can be a fantastic way for you to connect with your customers. Using an email newsletter can be a valuable tool for promoting brand awareness and keeping your customers and stakeholders informed about your company's latest developments. This type of email can also be used to engage with your customers, helping you establish your expertise in your field, build trust, keep people informed, and foster loyalty.
In addition to all of this, newsletters provide one of the most effective marketing tools: positive word of mouth. A well-crafted newsletter can spark positive conversations about your business. Not enough businesses make an effort to keep in contact with their clients. Some may have a customer or client list they never use! Newsletters can be a highly effective tool for gathering data about your customers and their needs, so don't forget to utilize newsletters and your client lists to truly connect.
Knowing how to start a newsletter can be hard. However, it doesn't have to be! Here are some tips for what is needed to build a successful newsletter:
There are a lot of fantastic ideas you can use for newsletter content. You can write a blog, do a promotion, or update your readers about company news. The range of possibilities is endless! The goal is to engage with your customers and leave a positive mark. Coming up with ideas can be difficult, but there are plenty of options you can try.
Enjoy this list of ideas that you can use in your newsletter:
Take advantage of the opportunities that a newsletter presents!
Want to give it a try? Constant Contact is a reliable sending tool that you can use for your newsletter - and it's simple to use! You can try it for free to see if it is a good fit for you. Click this link to get started. Alternatively, platforms like Substack can be very useful tools for managing newsletters and email marketing.
Looking for more tips for your newsletter or want us to help you get started? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
Newsletters are not the only thing email is used for. Email is a very dependable method of communication in a business setting. Therefore, it is essential to know how to write a clear, concise, and friendly email. If you have to use an attachment, make sure the attachment is an easy-to-view file, like a JPEG, PNG, or PDF. Files like Microsoft PowerPoint or Word Documents are not easy to read when looking at an email.
Be sure your email provides contact information. Having a branded signature on each of your emails can help link to your number and your company's website. Most email services provide the option to pre-make a signature that you can use with every message! Take advantage of that feature. At the same time, make sure your email messages are clear and easy to understand. There's nothing more frustrating than miscommunication, so being certain to get a good tone and message across in your emails is vital to getting things done.
Finally, don't forget the subject line. It can be easy to press send without a subject, but subject lines can be used to help convey what an email is about. It can also be used to highlight if a message is urgent or not. Using a subject helps get your emails read.
©2025 Poole Communications
When most people think of ADA compliance, it's easy to fall into the trap that meeting ADA standards only means prepping your physical location to accommodate disabilities reasonably. However, most companies overlook the importance of preparing their digital platforms for ADA compliance. Websites need to be reasonably accommodated to be accessible by law. The best and most recommended way to stay up to date with online accessibility is the Web Content Accessibility Guidelines (WCAG). WCAG is the standard for web compatibility and covers a wide range of recommendations for making web content more accessible for various disabilities and devices.
Of course, there is a large amount of information out there about the best practices for creating or adapting a website to meet this standard. To break it down, WCAG can be highlighted into four sections.
Your website is a step closer to following WCAG if it is:
This means that your website must be able to adapt to people with disabilities. If a website is perceivable, it might offer alternative text, audio assistance or alternatives, have high contrast colors, and mark what language is used in the website's header code. If it is operable, it will have a clear hierarchy with a header and easy-to-navigate menus. If the content is understandable, it might avoid using long, unnecessary words. If it is robust, then your website will be able to work on any device it needs to.
All of these factors make a world of a difference when it comes to making your website just a little more usable for people with disabilities. People often design websites as visual pieces, but they must also be functional and usable by all sorts of people. Making a website too complex or confusing can vastly change how accessible it is. In addition, a website that is not accessible is far less likely to be boosted by search engines and is less likely to be seen as often. This only adds to the urgency of setting your website up to be ADA compliant.
As a note, there is a new ruling under Title II of the Americans with Disabilities Act that requires web content for state and local governments to meet specific standards of WCAG by a certain deadline, depending on population. The first deadline is in April 2026. Check out this fact sheet for more information.
Further details on these deadlines:
Need a little help making your website ADA compliant, or would you like us to train your people? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
©2025 Poole Communications
Hannibal is home to many small, local businesses, including Poole Communications. This month, we celebrate National Small Business Week and recognize the impact small businesses have on the community. These businesses build the character of our community and are a huge driving force in our local economies. Small businesses keep the American Dream alive as they withstand tough and smooth waters. They create innovation and often tend to have a lot of love and passion behind them.
We want to offer some insight to encourage the growth of small businesses by looking at external and internal ideas that can help make your small business even greater.
External Ideas for Growth:
Internal Ideas for Growth:
Two things we encourage small businesses to think about are how to be active in their local community and how to foster a culture of growth within their business. Your local community can be a driving force for your business's growth. In return, you can be a major contributor to making your community a better and more economically sound place.
Internal growth can often be traced back to the culture you foster, as well as the drive for innovation and growth you and your employees have. You will never stop learning, and neither will your employees. Embrace that. Use it to make your small business something great and worth investing in.
Need a little help getting started, or would you like us to train your people? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
©2025 Poole Communications
Viewing Your Company Like Your Customers provides insight into how best to market to them and meet their wants and needs. It is very important to garner trust and respect from your customers using good communication, as it helps to understand them well when marketing. A disconnect between customers and a business can lead to a waste of resources, more mistakes, and customers getting frustrated. Therefore, understanding your customers can be crucial to marketing well to them. This can also help ensure that you provide the best possible services and products your company can provide.
Put yourself in their shoes! Try to identify what your customer demographic might be interested in or what might resonate with them the most. Once you have some ideas of what might work, test them out and listen for honest feedback and data. Focus on what works best and improve on it. Furthermore, listen to what your customers are saying. Don't simply assume you always know what your customers want, but be ready to work with them to understand what they want better.
In addition to placing yourself in their shoes, you should always be ready to admit to mistakes and quickly fix them. In times of crisis, customers want to know that things will be fixed. A business that avoids or fails to respond quickly and efficiently is far more likely to frustrate customers. Communication is key in times of crisis and when developing your marketing plan.
To summarize, looking at things from a customer's perspective means:
Need a little help to get started or would you like use to train your people? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
©2025 Poole Communications
Marketing in a fast-paced world can seem like a lot of never-ending work. In this current world of rapid-fire content and a seemingly constant demand for attention, marketing can feel stressful, and it can be easy to feel like things are going way too fast. Between keeping up with the latest trends, social media, and the increase of AI and algorithmic-powered advertising, sometimes businesses find themselves fumbling to keep up. This calls into question the best approach to marketing in this day and age.
Oddly enough, the answer is simply to slow down! This, of course, does not mean you need to halt regular and consistent posting or start ignoring trends, but rather, it means that marketing must be done with intention and consideration. Slowing down to combat a fast-paced world involves planning, working to learn and develop, and learning more about what will capture your target audience's attention best.
Going too fast in planning can lead to problems like:
The trick is to slow down to go fast. It is important to be adaptive, plan, and make an impact in today's fast-paced world. Keep yourself informed about trends and world/local events that might affect your campaign and plan. As you plan, always be learning and developing your skills in the marketing world. A marketing team that is always learning and growing will be far more ready to adapt to rapid changes in the field.
In marketing, you always want to be consistent. Plan your campaigns for a fast-paced world by:
Gearing your campaigns to educate, inspire, and/or entertain
Making them interesting and worth the consumer's time
Being intentional in your campaigning approach
Figuring out what does/doesn't work and adapting accordingly
Using these guidelines, you can work to plan out an adaptable campaign that will be more consistent, high in quality, and able to stand out in the world of rapid-fire content. Don't just react to the constant changes but intentionally plan for and adapt to them!
For less than the cost of one full-time employee, you can have a complete marketing team to help build your company. Interested? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
©2025 Poole Communications
Planning for what's next is an essential part of starting a new year. Figuring out your 2025 marketing plan and budget can make marketing go a lot more smoothly as the year progresses. Creating a plan that realistically outlines your company's marketing goals using information from this past year can go a long way. Marketing is ever evolving, and with each passing year comes new trends, new ideas, and new approaches to marketing. Your business's marketing plan must reflect this. After all, a good marketing plan can allow for a lot of growth.
Making a Plan Can:
Reflecting on the past year can help you identify trends, demographics, and potential markets you may want to work with. Furthermore, it is recommended that you look over marketing successes and failures over the past year to three years in order to improve during the oncoming year. There are many key ideas that go into developing a good marketing plan as 2025 has begun.
Here are some insights on planning:
Don't forget to also celebrate the successes from the past year! If you have any questions don't hesitate to contact us. We're in business to make you look good.
©2024 Poole Communications
This Thanksgiving season, we at Poole Communications wanted to let you know how thankful we are for your business and friendship with us. As people all over are showing gratitude for the things they have, we also wanted to emphasize the importance of giving your all to your customers and community.
At the end of the day, good advertising can allow you to gain new customers, and also build relationships and business with customers you already have. Whether you are a large or small business, there is a benefit to providing your customers with support, service, and product. Not only that, but having good, honest communication between you, your customers, and your employees can create long-lasting partnerships and clients.
Good advertising is not just about bringing the customer in, but making an impact on the customer you are trying to reach. When your customers have a need for a product or service that you can provide, you want them to think of you first. Building relationships and partnerships involves a lot of thankfulness and generosity from both customers and businesses. Use good communication, honest marketing, and quality generous service.
When working for your customers, try and consider:
We hope this Thanksgiving, you will not only give thanks, but give more towards building partnerships and relationships as you consider these questions.
Interested in learning more about how giving can help your business? This small book, The Go-Giver by Bob Burg and John David Mann gives you great ideas and the logic behind giving.
“Most people just laugh when they hear that the secret to success is giving...Then again, most people are nowhere near as successful as they wish they were.”
Want help with marketing ideas like this one or would you like us to train your people? Contact Poole Communications at 573-221-3635
©2024 Poole Communications
Is Good Marketing Worth It? Absolutely! Every business can benefit from having a good strategy for marketing in place. However, not everyone knows where to start. We know that creating and maintaining a brand identity is difficult. One of the first things we recommend is to understand who your target market is and who you are trying to reach when you advertise your company.
Here are a few tips for how to best get started:
Knowing your audience and your community can better help you engage with and grow as a business or company. Solidify your brand by keeping things consistent and networking as a representative of your company. Of course, we insist you not forget about the importance of advertising yourselves! Using methods like social media, email, and traditional marketing techniques like billboards and paper ads can help your community and strengthen your company.
Need a little help to get started or would you like us to train your people? Contact Poole Communications at 573-221-3635
©2024 Poole Communications
