If you’re reading this, you are clearly acquainted with blogs. What you may not know is how to park your expertise, personality, tips, and tricks into an online space where new and loyal customers stop by for advice they enjoy and trust.
And, if you build this blog will it bring business or just bystanders?
A blog will do both and is one of the most cost-effective ways to turn bystanders into customers. According to cbo.me, there are five key business benefits of blogging, they include:
Perhaps the most relevant blogging statistic is that posting your expertise online can be more effective in promoting your company than investing in paid advertising.
Statistics also point to the big-time benefits of blogs. The SEO Tribunal shares the following data on the booming blogosphere:
It’s clear that opportunities abound in blogging, but where do you begin?
How to start writing a blog:
Where to post your blog and how:
According to quicksprout.com, the best blog platforms are WIX, Medium, LinkedIn, and Facebook. BlogStarter.com also supplies a step-by-step guide to get you moving.
So, what are you waiting for? Turn that blank page into a blog – it might be your business’s best friend. Need a little help? We have writers who can provide you with blog material on a weekly, monthly or quarterly basis. Give us a call at 800-900-3635.
© 2020 Poole Communications
First, According to 2020 data from SCORE (Service Corps of Retired Businesses), companies with above-average diversity earned 45% of revenue from innovation. Those that had diverse management teams achieved 19% higher revenue based on their progressive leadership.
Because diverse teams focus on facts, SCORE’s data found that such teams make decisions twice as fast in half the number of meetings. Plus, the decisions made in those meetings deliver 60% better results.
Second, the size of a company or its location may appear to be a roadblock to achieving a diverse workforce. However, planting the seed of creative thinking can yield new options, products, and results long term.
An article by Takeflyte.com asks businesses to consider age, race and ethnicity to encourage diversity. It also challenges companies to widen the definition to realize that existing differences among employees can bring value to the organization.
Consider the following ideas from Thrive Global and Takeflyte.com to open the doors of diversity for your business:
Third, many small businesses may not be able to hire a more diverse workforce right away. However
Use chatbots to grow your business. Set up a chatbot on your site or social media page, or give us a call: 800-900-3635. While not free, it may be much quicker than setting it up yourself... and we're happy to help.
It’s the wild west out there. Semi-closed to the public, small businesspeople everywhere find themselves in a new frontier. Today, we're marketing in COVID territory. Saddled up in their horse and wagon, otherwise known as the internet and delivery, options seem slim and consistent revenue streams a distant mirage.
The challenges are there, but so are the opportunities.
Here are some ways for marketing trail blazers to land the loyalty of current customers and stake claim on new ones in COVID territory.
By showing you care and thinking ahead, your business will be ready to claim success when we make this virus wave the white flag of surrender. Do it right when marketing in COVID territory!
The 3 Levels of GOOD Employees:
You do what you are asked to do. You take orders and do what you are told with a good attitude.
Level 1 + You think ahead and solve problems before they happen. You are always future oriented and thinking about how things could go wrong to plan for potential issues and problems. Then you are not at all rattled when things do occasionally go wrong because you have a plan and are ready to implement it.
Level 2 + You proactively look for areas of opportunity and growth in the business, and figure out how to tap into them. Not only do you plan for potential problems, you are always aware of opportunities to grow the company and do better work for the clients you work with. You find pain points and solve them. Then you leverage what you've learned with other clients.
Here are the the 3 Levels of GOOD Employees. Get thinking and purposely working at Level 3 all the time.
Visit our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
Source: James Clear and his book Atomic Habits.
Here are the keys to Generation Z. The fastest growing generation of consumers – Generation Z – is defined by those born after 1995. This demographic is known for its constant use of smartphones and social media.
Based on research from the State of Gen Z 2018 by the Center for Generational Kinetics. Almost all of Gen Z – 95% of the group – has a smartphone. Over half of the age bracket uses a smartphone more than 5 hours each day and 65% of the squad grabs their smartphone after midnight.
The same research shows that the majority of smartphone use is for tailored social media tasks. Instagram is used to follow brands and influencers. Snapchat is the place for posting selfies and videos and Facebook is where Gen Z goes to create and check out events.
The doorway to Z’s kingdom is obvious, but making connections inside their mobile land of mega information takes a strategic approach and a dash of their unique lingo.
Here are a five keys and some slang to open the door to Generation Z’s purchasing power.
First Make it quick and sick.
Vision Critical’s Generation Z Characteristics found that Gen Z has an attention span of 8 seconds and prefers creative “sick” visual storytelling to learn about and connect with products and services.
Then Help them build their own biz, bruh.
After graduating college, 61% of Gen Z would prefer to be an entrepreneur rather than an employee based on State of Gen Z 2018 by the Center for Generational Kinetics. The report also shared that 75% of teens want to turn hobbies into a business and 71% of high school students want to start their own business in the future.
Next, Get some clout.
Reviews are king with Gen Z’s pocketbook. The State of Gen Z found that 68% of the group read at least three reviews before making a purchase.
Don’t be basic.
Based on Vision Critical’s Generation Z Characteristics research, Gen Z wants functional, unique, quality products that look expensive for less money. If those products reflect their personality and their friends don’t have them, you’ve struck gold.
Finally, YouTube is dope.
Both Vision Critical and the State of Gen Z reports share that YouTube ads are trusted by this youthful clan more than any other media channel in existence.
Use these the keys to Gen Z in your business marketing and you’ll slay in Generation Z’s kingdom.
When you're done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
© 2020 Poole Communications
Here is an example of my video conferencing set up at my office.
Download a printable copy here: PCZoomWhitePaper
When you're done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
© 2020 Poole Communications
Consumers are looking for an experience and they want it to not only be good, but to be outstanding. How can you make your customers' experience outstanding? From the bank that provides fresh baked chocolate chip cookies to the custom coffee at your local Starbucks, it’s all about you and your customers’ experience in your business. You control this.
How can you offer more? In what ways can you make it better? Figure out how you can you wow your customers.
As I am constantly saying to my staff, “Under promise and over deliver.”
“Experiential and event marketing are seeing a big resurgence, and brands will lean in even more to those types of marketing activations. I think that music tour sponsorships will have new life because of this — brands can do even cooler venue activations that audiences interact with, and they’ll get broadcast out to a much larger digital audience.”
– Sherry Jhawar, Blended Strategy Group
Put yourself in your customer’s shoes. Walk into your office like you’ve never been there before. What needs to be changed? The unsmiling receptionist? Maybe she’s a better fit in bookkeeping. The smudged windows and leaf strewn sidewalk? Tackle them now. These are the simple things. They can be easily changed.
What is more difficult is to hire people who really think of others and try to do what is best for each one. I like people who think ahead to the next step, people who own their projects and feel gratitude toward the person bringing the work into the office.
Finally, what is the experience at your office? Now is the perfect time to clean house, clean up your staff and make your office run light a tightly run ship. Take the helm, be the captain and steer that ship in the direction you want. Make your customers' experience outstanding.
When you're done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
© 2020 Poole Communications
There’s no denying it, marketers are diving into digital advertising - the deep end of digital advertising.
Recent surveys of business owners and ad buyers spanning multiple industries show that everyone is swimming away from traditional media like print, radio, and TV into the streaming current of digital channels.
According to eMarketer.com, digital advertising accounts for 54% of ad budgets. That's nearly $130 billion in the United States alone. That figure is expected to grow to 67% by 2023.
Notably, this marks the first time marketers are spending more on digital advertising than traditional options. Take a look at the figures:
While print and radio were the first to feel the drowning effects of digital, television is also getting swept up by the growing digital tide. Even Google and Facebook are watching their backs as reports indicate Amazon is swimming into their territory with rapid speed.
Clikz Marketing Technology Transformation and Marin Software took a deeper dive into the specific digital advertising channels used; which shows paid search and paid social accounting for nearly 60% of advertising spending.
Source: Marin Software
As marketers dive into digital advertising and ride digital tidal wave, video will be their best surfboard.
Emarketer.com shares that video will continue to drive the growth of digital advertising spending, particularly in social media and through the use of Over-The-Top (OTT) platforms like Hulu and Roku.
A Forbes.com article shared a report by the Interactive Advertising Bureau indicated that 41% of United States consumers over the age of 13 watch online and streaming videos daily.
The report also shared that 75% of digital video viewers are willing to watch advertising in exchange for content. Not only will they watch the ad, online viewers pay more attention to video messages and prefer to learn about new products through video.
Impact Learning Center and Wyzowl also provide compelling digital video statistics:
As marketers are swimming in the deep end of digital advertising ocean, it may be comforting to know they all have a familiar lifeboat.
Good storytelling remains at the heart of any campaign. Without it, consumers won’t get on board with a product or brand, no matter how often they see it on their channel of choice.
Finally, if marketers stick with good stories and surf all channels with video, they can ride the wave of digital marketing to success.
Thinking of diving into digital advertising? Need help with your story or social media? Give Poole Communications a call. We can help provide strategies and tips to get the most from your digital advertising. 800-900-3635
When you're done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
© 2019 Poole Communications
