Poole Advertising has been awarded a 2010 Communicator Award of Distinction for their integrated marketing campaign for US Cable. The campaign theme was "More Power" which included postcards, newspaper ads, billboards, radio ads and a television commercial.
In its 16th year, the Communicator Awards honor creative excellence in communications in the categories of print, video, interactive, integrated campaigns, marketing effectiveness and audio. The Communicator Awards receive submissions from ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations from across the globe.
"Over the past 3 years, Poole Advertising has been a perfect fit for US Cable. Sally and her staff have done an outstanding job understanding the needs of our growing company. Hats off to Poole, they have been a valuable partner in our advertising success. We look forward to the continued partnership for many years to come."
Rita Watson, US Cable
Make your marketing work harder by using or developing a company logo. A logo is a powerful tool when used correctly. Your logo design must be able to be used virtually everywhere - from business cards and websites to ball caps and billboards. A creative design can help brand your company for decades. Can't afford a uniquely designed logo? Then begin by using the same type face consistently. That goes for color too. Stick with one color. Your building a brand that will become recognizable without even reading the words. Get more attention and make your marketing materials work harder by using a great logo.
Unless you've recently returned from a long stay on a deserted island, you've heard about 'Facebook' and 'Twitter'. These are just two of the many websites specializing in social networking. Social networking isn't just for staying in touch with family and friends. It's a powerful tool helping you connect people to your business. It's really simple to set up a personal account or an account for your company. And just like your personal account, your business account is a totally free tool. After you've signed up for Facebook and Twitter, visit Linked In. Linked In is a great business to business networking site. With a little bit of effort, you can help build greater credibility and stronger business relationships.
If you don't already have a website, it's time to take the plunge and get one. You've probably figured out that online marketing isn't a passing fad. Web-marketing is here to stay and you need to be part of it. Early adopters have at least a decade of experience. Start by getting more comfortable with your online marketing efforts. Take a look at what the world around you is doing. Research other businesses. See what they're doing. You don't need to mimic your competition, but at least learn by being a part of the game. Get started today. Don't give the competition another day's advantage.
In case you haven’t noticed, advertising doesn’t work like it used to. Large national companies are turning to targeted relationships. They’ve found this works much better than interruption-based advertising. National clients are leaving airways in droves and television networks are scrambling to make up lost dollars. That’s why you’re seeing your local plumber on television.
Why not take advantage of the research done by these national companies? Target your message to reach your precise market. It takes time and finesse - not a lot of dollars.
Delve into some of the social networking sites this week. Some of the best for business are: LinkedIn (the largest network of business professionals in the world), Twitter (track trends, or make a few of your own), YouTube (one of the top search engines now – surpassing Google) and Facebook (a Harvard project started in 2004). Next, read a blog, subscribe to a RSS, or do a “social search” on yourself and your business.
Just remember what gets put out there, stays out there – and can be read by the world. Social networking is one very powerful double-edged sword. Start sharpening your networking skills today.
Need more help? Give us a call at 800-900-3635. We've got plenty of other creative ideas that can build your business.
Here are few ideas that will help you build a better business with reliable, happy customers.
When you get to the point that you don't have time to do your own marketing, give Poole Advertising a call at 1-800-900-3635. Let us come up with some unique ideas for your business.
Give us a call at 1-800-900-3635 today and start building your business, visibility and profit.
