The 10 Do’s of Zoom

As the Zoom Brady Bunch squares pop up one-by-one on screen, the vibe of any virtual meeting hangs in the balance. To make sure your next online gathering becomes an oasis of energy instead of black and white name tag portal of doom, observe the following 10...
The Power of the Persona

The Power of the Persona

If you really want to get to know your customers, walk a mile in their shoes. Not ready to lace up your sneakers for that tall task? Consider penning a persona instead. Before you start this process, please make sure the time you are spending will result in REAL value...