Last week we had the pleasure of listening to a great presentation by a company that is using social networking correctly and consistently as part of their marketing plan. It has made a big difference in their company – giving them an edge over the competition in the extremely competitive mortgage industry. One of the things that impressed me the most was their ability to track where their sales leads came from and how each marketing method was working for them. One of the simplest and most valuable questions you can ask your customer is "how did you hear about us?" ask them every time – Then keep track of what you hear. Tracking will open your eyes to what is and isn't working in your business. Need any help? Give us a call.