Lots of social media buzz but still no business? Everyone’s talking about your latest ad campaign. They’d better, you spent a lot of time, money, and energy creating it. You agonized over every word. Sorted through dozens of visuals. Finally, it all came together perfectly and now your biz has the buzz of your dreams.
But now the buzz is fizzling out and all the hype didn’t translate into actual biz.
Instead of asking WTF (Why the Fizzle?), you should be thinking CTA (Call-To-Action).
Unless you are content with the warm and fizzles, insert a specific call-to-action on every ad within a campaign regardless of marketing channel.
CTAs compel the customer to do something that indicates their interest or need. Ask them to click, download, subscribe, like, take the quiz, share, learn more, get started, and then provide meaningful content when they answer the call to take action.
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And, most importantly CTAs are EXPECTED. Consumers are barraged by hundreds of ads a day. Everyone loves a good cat video, but at the end of the day people have less time and more choices.
Educate them on how to make the best choice by offering ideas, tips, discounts, solutions, and ways to make life easier.
The CTA game takes thought, trial and error, and a healthy dose of patience. It is not enough to add an arrow and “click here” to visit your website. (P.S. They need to know what to do when they get there!)
Think about the buyer’s journey and create links to content for each stage of the process – from awareness and research to prioritizing and purchasing.
Finally, businesses who develop CTAs that connect and communicate value will convert customers and confirm that all the buzz will translate into real biz.
Lots of social media buzz but still no business? Need some help, give us a call at 800-900-3635 and we'll turn your fizz into biz.
When you're done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
© 2019 Poole Communications
When fishermen find a honey hole, their smiles are big and their mouths are shut. But when they catch the big one, it’s all about the show and tell. Social media is the new word-of-mouth honey hole; so let's use it to your best advantage.
In business, everyone has access to the honey hole of social media, and the fish swimming in it are free for the taking if you have the right bait. Reel in your own word-of-mouth marketers ready to show and tell tales from your business with the following lures:
Show Others With Their Trophy Fish
Everyone has happy customers, but if you don’t show them off, you might lose the next big one. How can you catch more fish if they can’t see what they are missing?
Lure: Post a smiling customer holding one of the last products on the shelf along with a FOMO (Fear of Missing Out ) message like, “Sam got one of the last She-Shed lock openers! Stop by today to get yours and find out what the wife has inside that place.”
Give Them a Secret to Share
Your social channels should be chock full of exclusive visuals and crave-able content. Everyone is searching for a new honey hole, so make your channel the next secret to share.
Lure: Post behind-the-scenes pictures of new product being delivered, share a new trend from one of the “coasts,” or snap a shot of your team prepping a new service to save customers’ time and money.
Find Your Big Mouths
Pay attention to your followers. It’s likely you have loyalists who like your posts, comment, and share information. They can influence hundreds more, so lure them in with your best bait.
Lure: Give them a free sample or service and ask them to take a picture or share the experience on social media. Follow up by inviting them to a VIP referral club that offers a big discount if they bring fresh fish to your pond.
Open Your Mouth
If you don’t open your own mouth to engage with your following, they might get away. Worse yet, if your fish flip and spew bad information, you need to dive in to rescue your reputation.
Lure: Comment on a recent customer’s post and include a specific detail about your encounter with them. Follow up offline to see how the product is working. Also, be sure to engage immediately with bad reviews and negative comments. Thank customers for bringing the issue to your attention and ask if you can connect privately to find a solution.
Release the power of your customers’ word-of-mouth on social media and watch the flow of free marketing and new fish swim your way.
Need help with your social media posts or planning, give us a call at 800-900-3635 or email us at: info@poolecommunications.com
When you're done go to our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
© 2019 Poole Communications
