Lots of social media buzz but still no business? Everyone’s talking about your latest ad campaign. They’d better, you spent a lot of time, money, and energy creating it. You agonized over every word. Sorted through dozens of visuals. Finally, it all came together perfectly and now your biz has the buzz of your dreams.
But now the buzz is fizzling out and all the hype didn’t translate into actual biz.
Instead of asking WTF (Why the Fizzle?), you should be thinking CTA (Call-To-Action).
Unless you are content with the warm and fizzles, insert a specific call-to-action on every ad within a campaign regardless of marketing channel.
CTAs compel the customer to do something that indicates their interest or need. Ask them to click, download, subscribe, like, take the quiz, share, learn more, get started, and then provide meaningful content when they answer the call to take action.
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And, most importantly CTAs are EXPECTED. Consumers are barraged by hundreds of ads a day. Everyone loves a good cat video, but at the end of the day people have less time and more choices.
Educate them on how to make the best choice by offering ideas, tips, discounts, solutions, and ways to make life easier.
The CTA game takes thought, trial and error, and a healthy dose of patience. It is not enough to add an arrow and “click here” to visit your website. (P.S. They need to know what to do when they get there!)
Think about the buyer’s journey and create links to content for each stage of the process – from awareness and research to prioritizing and purchasing.
Finally, businesses who develop CTAs that connect and communicate value will convert customers and confirm that all the buzz will translate into real biz.
Lots of social media buzz but still no business? Need some help, give us a call at 800-900-3635 and we'll turn your fizz into biz.
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