Businesses can track when customers vote with their feet but may struggle to find the why behind the walk away. One reason that once-loyal customers disappear is more likely about a conscious choice than fickle buying habits.
These Conscious Consumers make buying decisions based on the positive social, economic, and environmental impact of a product or service.
From Gen Z to Baby Boomers, many consumers care more about the why and how a product is made than the number on the price tag. If a brand doesn’t intentionally connect with followers’ values, it’s likely sales may drop as much as forty percent according to a study by IBM Institute for Business Value.
Conversely, conscious companies that communicate their authentic focus on natural, organic, or sustainable products and practices have opportunities to build revenue. Nielsen findings show the trend in eye-opening numbers:
To communicate to this conscious crowd, share early and often the following about your product or service:
Local companies are at a distinct advantage to sync with these seekers of sustainability. Here are 10 ways to make the conscious connection:
Another tip to attract local, regional and global-minded group from the IBM study:
Conscious consumers shop when and where the mood strikes them, in what are called “micro-moments” while performing other tasks when they may discover a “micro-need”.
Let Poole Communications help connect your company to these mico-needs at the right micro-moment to achieve macro results! We can help you maintain and grow your relevance with the rising opportunities among conscious consumers.
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