Here are few ideas that will help you build a better business with reliable, happy customers.

Getting Started

• Research your competition
• Start a file of ads and promotions you like
• Set goals of where you want to be
• How much money do you want to earn?
• Exactly what do you want to accomplish?
• WRITE IT ALL DOWN!

What's Different About You?

• Target your market regionally and by demographics
• Write a short, honest, memorable positioning statement
• What is different about you?
• What benefits your customers most?
• Fine tune your image
  Consistent logo and type used
  Refine personal image
  Your office projects your image

Start Promoting

• Speak Up - become a local authority for your specialty
• Volunteer with complimentary causes
• Write a column or articles
• Send press releases and news releases to ALL media
• Cross promote with other businesses whenever possible
• Don't overlook bartering and networking
• Use community bulletin boards: radio and TV

Keeping Your Customers

• Build your own database with ACT or Outlook - ask permission!
• Maintain contact with your own holiday cards, articles, gifts
• Ask customers to refer you or provide you with references
• Ask customers how you can improve service
• Listen to your customer carefully - what is working?
• Give the best incentives to long-term customers
• Build your own web site
• Start an e-zine, e-mail contact maintained with permission

FREE Not Easy

• Work harder, work smarter than your competition
• Provide more to your customer - always say "thank you"
• Keep it simple! Give your promotions time to work
• Keep your focus and be consistent
• Ask what you can do to help yourself most - every day

When you get to the point that you don't have time to do your own marketing, give Poole Advertising a call at 1-800-900-3635. Let us come up with some unique ideas for your business.

Give us a call at 1-800-900-3635 today and start building your business, visibility and profit.