This past week Ray Harvey, muralist and owner of Ray Harvey Art in St. Louis got started working on his latest mural on the building just North of our office at 108 N 3rd Street in Hannibal. Ray is one of the artists who has been painting murals all around Hannibal. You can pick out his bold colorful style when you drive around town to visit some of these pieces of art.

I love Hannibal
6/7/2021 Hannibal Mural progression

His closest mural to this new project is the mural located on the East side of Hannibal's city hall. Ray Harvey did his first ever Go Fund Me page to fully fund the mural project through donations. It was amazing to see the people from all over the country who donated to the mural. No city funds were used to create or fund the project.

This project will honor all the people who immigrated to Hannibal to work at Continental Cement. We all love Hannibal and how it has been a place of inclusion and acceptance.

Ray Harvey
Ray Harvey working on his latest mural in Hannibal. He really does love Hannibal.

The next photo is of the mural close to being finalized. Ray has been a delight to be around. Look for him in your neighborhood and offer him a cup of coffee or lunch. He is good company and a talented artist making a living at something he loves. Look for the dedication and unveiling coming soon.

©2021 Poole Communications.

Here is a quote from Jeffrey Gitomer:

In your business:      
Video is the new brochure.     
Video is the new testimonial letter.     
Video is the new proposal.     
Video is the new training manual.     
Video is the new instructional manual.     
Video is the new letter and email.

Mr. Gitomer is right. Cable television is coming on strong. Businesses are creating their own networks on YouTube. Websites that sell effectively are using video to increase viewership and cement sales. We’re becoming more sophisticated viewers and are expecting more. We want to be informed and not sold to in the traditional way.

Video is growing in our business. We used to mainly create 30-second commercials and now we are asked to put video on the web, in emails and create YouTube stations for clients that are using technology to the fullest. Even radio and newspapers are using video. Video is a critical part of your business when you need to show how something works or want to educate a customer.

Because of this schools are using video more frequently in the classroom and as an online learning source.

Right now most of the quality you see isn’t that great. As time goes by, you’ll see more need for better quality video production.

You might want to start thinking about how your business can use video to help your customers (not necessarily sell them). High definition video cameras have dropped dramatically in price. Folks are even producing decent video from their iPhones. Grab a camera and start producing. You might as well get started now so your video looks great – and you have a leg up on the competition.

Traction - Get a Grip on Your Business
Gino Wickman
2011

In ten chapters our author pulls together a masterful process to super-charge your business plan with real world tools for accomplishing your goals. It is a collection of step by step instructions to help you master the challenges which have been making you pull your hair out as you struggle over and over again to resolve troublesome issues once and for all.

This method is based on the “EOS” or Entrepreneurial Operating System. It begins with “Letting Go of the Vine” which is to say, you need to be prepared to do things new ways to get new results.

The next step establishes a base point with a review of your company using eight key questions. The questions ask you to rate your company on a scale of 1 to 5 on topics ranging from whether you have a clear vision in writing which is shared by everyone to whether your leadership team is open and honest and demonstrates a high degree of trust. Some of the questions are straightforward such as whether you have an organizational chart or whether you have a method of monitoring your budget regularly. The goal is to be able to rate your company very high after implementation of the EOS processes.

Our author then moves through the different essential parts which make up any business including people, data, issues (or problems), core processes and action items which all result in traction. The experience gained from many years of working with hundreds of different companies who have received excellent results using this system is encouragement enough that these are universal concepts. The author speaks of working with companies as small as a dozen employees and as large as thousands of employees.

Some of the key concepts of EOS include:
1) Downloadable forms and templates for developing a visual representation of where you stand now and where you want to go.
2) Simple processes for determining if you have the right people in the right seats and a method to make sure you maintain the best fits.
3) Methods for establishing an organizational chart which also includes essential responsibilities.
4) Rocks or personal responsibility goals which help everyone in the company know exactly what they need to do to make sure they are doing their part to keep the company on track to reach its goals.
5) A scorecard for each employee to set reasonable but critical goals and track progress to move the company forward.
6) A Level 10 Meeting Agenda which all but guarantees that meetings are productive and results driven.

Poole Communications has implemented many of the concepts presented in “Traction” and are encouraged by the results the process is yielding. Typically it takes a year or so to become fully comfortable with the system and master it, but positive results can be seen as quickly as the first quarter of implementation.

Some of the processes were already in place for us but Gino Wickman has shed some light on ways to improve our results as well as our bottom line as we move toward a more profitable and efficient company able to serve many more clients while keeping our quality high.

-Rose Anne Huck.

 ©2021 Poole Advertising, LLC DBA Poole Communications
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