digital advertising - Poole Communications

Marketing in a fast-paced world can seem like a lot of never-ending work. In this current world of rapid-fire content and a seemingly constant demand for attention, marketing can feel stressful, and it can be easy to feel like things are going way too fast. Between keeping up with the latest trends, social media, and the increase of AI and algorithmic-powered advertising, sometimes businesses find themselves fumbling to keep up. This calls into question the best approach to marketing in this day and age.

Oddly enough, the answer is simply to slow down! This, of course, does not mean you need to halt regular and consistent posting or start ignoring trends, but rather, it means that marketing must be done with intention and consideration. Slowing down to combat a fast-paced world involves planning, working to learn and develop, and learning more about what will capture your target audience's attention best.

Going too fast in planning can lead to problems like:

A decrease in marketing quality
A possibility of "jumping the gun" on new trends
A reactionary marketing style that can lead to burnout
An uptick in branding inconsistencies
A risk of ill-timed or poorly planned campaigns

Slow Down Sign

The trick is to slow down to go fast. It is important to be adaptive, plan, and make an impact in today's fast-paced world. Keep yourself informed about trends and world/local events that might affect your campaign and plan. As you plan, always be learning and developing your skills in the marketing world. A marketing team that is always learning and growing will be far more ready to adapt to rapid changes in the field.

In marketing, you always want to be consistent. Plan your campaigns for a fast-paced world by:
Gearing your campaigns to educate, inspire, and/or entertain
Making them interesting and worth the consumer's time
Being intentional in your campaigning approach
Figuring out what does/doesn't work and adapting accordingly

Using these guidelines, you can work to plan out an adaptable campaign that will be more consistent, high in quality, and able to stand out in the world of rapid-fire content. Don't just react to the constant changes but intentionally plan for and adapt to them!

For less than the cost of one full-time employee, you can have a complete marketing team to help build your company. Interested? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.

Is Good Marketing Worth It? Absolutely! Every business can benefit from having a good strategy for marketing in place. However, not everyone knows where to start. We know that creating and maintaining a brand identity is difficult. One of the first things we recommend is to understand who your target market is and who you are trying to reach when you advertise your company.

Here are a few tips for how to best get started:

Understand your audience
Solidify your brand
Take advantage of email and social media
Don't forget traditional marketing techniques
Know your community
Be engaging

Knowing your audience and your community can better help you engage with and grow as a business or company. Solidify your brand by keeping things consistent and networking as a representative of your company. Of course, we insist you not forget about the importance of advertising yourselves! Using methods like social media, email, and traditional marketing techniques like billboards and paper ads can help your community and strengthen your company.

Need a little help to get started or would you like us to train your people? Contact Poole Communications at 573-221-3635

You’re doing digital advertising. You have a website, use some cool graphics, email customer lists, post regularly to social channels, and run some paid online ad campaigns.

Great, can you confidently answer the next four questions?

Do you know about SEO, SEM, SERP, PPC, CTA, CTR, Google Analytics, and AdWords? Uncertain?
Is your digital dossier integrated to impact your overall lead and sales return on investment (ROI)? Yes, and no?
Do you think your ROI is on par in your industry? Maybe so?
Are you paying too much per click or lead? How do I know?

If your answers are like the ones provided, then what the digital are you doing with your valuable time and hard-earned ad budget?

Deep down, many small business owners feel the same way. They are all “doing the digital things,” but do not have the time to plan and connect the dots to see what is going well and what could improve.

The good news? You can remove some digital doubts with a little more time and organization.

Here are three tips to clear some doubts and maximize digital dollars:

Review and update your website to ensure pages have good Search Engine Optimization (SEO). This means many things, and all are about playing nice with Google. If you want the complicated details, check out the 200-plus ranking signals. Make sure that:

Pages have a mix of keywords and themes to connect with the demand for your business.
The structure of your site is intuitive to the user.
Your web coding is clear.
The site loads quickly.
Your pages have good meta descriptions, title tags, and URLs.
You have solid and numerous backlinks. (Other sites that link back to your pages.)

2. Set up and check Google Analytics. If you are not sure how to start, Google can help.

3. Combine your Google Analytics and Google Ad Words. Not doing Ad Words or want to check your skills? Yep, Google can help with that too.

Love the tips, but still spinning from all the data, analysis, and acronyms? Here’s some more good news – you can call your digital expert friends at Poole Communications to help. Ask them to look at your website and Google game. They can access or create the necessary Google and web accounts to streamline your strategy: 800-900-3635.

Source/Reference links:

Google’s 200 Ranking Factors: The Complete List (2021)

Tuning up your marketing should be like maintenance on your vehicle. Marketing is the fuel that keeps the customer engine running. The good news is that unlike vehicles, marketing inspections don’t have to come with a hefty price tag. Here are 5 tips to tune up your marketing:

Take a Test Drive

When was the last time you viewed your messaging, processes, discounts, service and overall company experience from a customer’s point of view? Click on your ads, sign up for offers, send a family member into your business, email a staff member and review the results. You may find some small tweaks to help you pick up more miles per gallon.

Employ Digital Diagnostics

Digital advertising campaigns pinpoint the customers most likely to connect with you based on their online behavior. Combined with relevant offers, creative ads and corresponding landing pages, digital advertising is the best way to diagnose if your campaigns are running smoothly or need some tinkering. Check to see if you are getting the impressions, clicks, website visits and leads you deserve.

Marketing is now more science-based, and while it's still also still an art, you can count on the numbers for truth and finding the best path to success for your company.

Street Race the Competition

Next, review your competition’s website or walk-in to see what gets their sales motors running. Compare price points, review their discount and take an inventory of where, when and what they are marketing. You are sure to find at least one idea to beat them to the finish line.

It's pretty simple to set up a search that flags you whenever your competitors name in mentioned in the news. Set one up today and start tracking.

Buff the Exterior

Look at your business’s exterior touch points. Do your ads, website and displays have a cohesive shine or are their a few chips in the paint? Maybe a quick run through the branding car wash is all you need, or perhaps you can buff a few images to freshen up your look.

Chips or dings? Address them immediately. Don't cover them up. Fix the trouble and polish out the finish.

Listen to the Engine

Finally, ask new and old customers some key questions.

Why did they choose you?
What do they like best about your products?
What do they wish you would start, stop, or continue doing?
How did they find you?
Why are longtime customers loyal?

Finally, listen and respond. Use their responses to inform new offers, events and products so they know you made all the right fixes.

Use this five-point inspection any time you need to tune up your marketing and keep your sales engines humming. Need 5 tips to tune up your marketing? Contact us today or call 800-900-3635.

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