You’re doing digital advertising. You have a website, use some cool graphics, email customer lists, post regularly to social channels, and run some paid online ad campaigns.
Great, can you confidently answer the next four questions?
If your answers are like the ones provided, then what the digital are you doing with your valuable time and hard-earned ad budget?
Deep down, many small business owners feel the same way. They are all “doing the digital things,” but do not have the time to plan and connect the dots to see what is going well and what could improve.
The good news? You can remove some digital doubts with a little more time and organization.
Here are three tips to clear some doubts and maximize digital dollars:
2. Set up and check Google Analytics. If you are not sure how to start, Google can help.
3. Combine your Google Analytics and Google Ad Words. Not doing Ad Words or want to check your skills? Yep, Google can help with that too.
Love the tips, but still spinning from all the data, analysis, and acronyms? Here’s some more good news – you can call your digital expert friends at Poole Communications to help. Ask them to look at your website and Google game. They can access or create the necessary Google and web accounts to streamline your strategy: 800-900-3635.
Google’s 200 Ranking Factors: The Complete List (2021)
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Tuning up your marketing should be like maintenance on your vehicle. Marketing is the fuel that keeps the customer engine running. The good news is that unlike vehicles, marketing inspections don’t have to come with a hefty price tag. Here are 5 tips to tune up your marketing:
When was the last time you viewed your messaging, processes, discounts, service and overall company experience from a customer’s point of view? Click on your ads, sign up for offers, send a family member into your business, email a staff member and review the results. You may find some small tweaks to help you pick up more miles per gallon.
Digital advertising campaigns pinpoint the customers most likely to connect with you based on their online behavior. Combined with relevant offers, creative ads and corresponding landing pages, digital advertising is the best way to diagnose if your campaigns are running smoothly or need some tinkering. Check to see if you are getting the impressions, clicks, website visits and leads you deserve.
Marketing is now more science-based, and while it's still also still an art, you can count on the numbers for truth and finding the best path to success for your company.
Next, review your competition’s website or walk-in to see what gets their sales motors running. Compare price points, review their discount and take an inventory of where, when and what they are marketing. You are sure to find at least one idea to beat them to the finish line.
It's pretty simple to set up a search that flags you whenever your competitors name in mentioned in the news. Set one up today and start tracking.
Look at your business’s exterior touch points. Do your ads, website and displays have a cohesive shine or are their a few chips in the paint? Maybe a quick run through the branding car wash is all you need, or perhaps you can buff a few images to freshen up your look.
Chips or dings? Address them immediately. Don't cover them up. Fix the trouble and polish out the finish.
Finally, ask new and old customers some key questions.
Finally, listen and respond. Use their responses to inform new offers, events and products so they know you made all the right fixes.
Use this five-point inspection any time you need to tune up your marketing and keep your sales engines humming. Need 5 tips to tune up your marketing? Contact us today or call 800-900-3635.
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© 2019 Poole Communications