Sally just got done reading Manage Your Day-To-Day. The subtitle of this book is Build Your Routine, Find Your Focus and Sharpen Your Mind, edited by Jocelyn K. Glei. Here's some of the best business take-aways from the book:
If you find you've been working hard and hardly getting ahead, this book is for you. It focuses on how our work day and work world has changed. Too often we're reacting and not working on our daily to-do list. The first thing to do is schedule your creative work first and schedule it at a time when you work best. This may take a little time to find - but instinctively you may know this already. Set routines and stick to them. If a project isn't complete one day, calendar it and move it to the next day. Your capacity is limited. Schedule your renewal or "sharpen the saw" time. Stick to it. Schedule thinking time or alone time to plan. Plan blocks of time to work - calendar it and stick to it. Stop multi-tasking - it doesn't work. Work on one project at a time, focus and finish it. Understand your temptations and resist them. In other words stay off Facebook and quit texting. Keep your workspace organized. Protect your DO NOTHING time. Your brain needs some R&R. Send really short emails. There is magic in a six-word email. Schedule your social media time and use it effectively to promote your business. Sally does hers at the same time she's updating client posts. Sometimes your soul needs to rest - take a long break from being connected. Finally, stop thinking everything must be perfect. We are human. Only God is perfect.
Get the work done, do your very best and let it go.
"The difference between successful people and very successful people is that very successful people say 'no' to almost everything." – Warren Buffet
This week I want you to define your target market. Every business has one. Your target market includes demographics like the main type of person that does business with you. Think about the distinct age group of people you serve. Are your customers more male or female? Are your customers other businesses or the general public? Where do they live? Can you define the region where you do most of your work? Defining your target market helps you know where you need to be advertising. Think about your target market this week and think about what kind of advertising or marketing will best reach your unique target market.