Boost Your Business.
One of the most effective ways to market a service-based business is to set up a strong Google Business profile. Your business page provides customers with easy access to information such as hours, locations, websites, reviews, and more. That is why taking steps like setting up your Google Business profile and ensuring you’re available across multiple search platforms is crucial.
From a Customer’s Perspective.
Viewing Your Company Like Your Customers provides insight into how best to market to them and meet their wants and needs. It is very important to garner trust and respect from your customers using good communication, as it helps to understand them well when marketing.
Giving Thanks, Giving More.
This Thanksgiving season, we at Poole Communications wanted to let you know how thankful we are for your business and friendship with us. As people all over are showing gratitude for the things they have, we also wanted to emphasize the importance of giving your all to your customers and community.
Marketing Can Make a Mark!
Is good marketing worth it? Absolutely! Every business can benefit from having a good strategy for marketing in place. However, not everyone knows where to start.
The Power of the Persona.
The people we work with are receiving more fake bills than ever before. We’re getting copies from clients, we’re seeing them in the mail and in email, and they are looking like real invoices.
Turn Heads with Coordinated Marketing.
You thought you turned heads on your last advertising campaign because it was on point. People were clicking your ads like crazy, and your website had a spike in visits. But the activity didn’t turn heads adequately to become a trend. You had a lot of the right pieces, but lacked the coordination to make a real fashion statement.
Take Social Engagement to the Next Level.
The back and forth between a business and customer on social media can sometimes feel like the old school method of passing notes in a classroom. Do you like our new spring clothing line? Check yes or no. If you like it, please share it with Susie in the next row. Of course, it’s important to get likes and shares on social media, but savvy business owners might want to seek something more than a classroom crush.
Increasing Social Media Engagement.
When businesses create a social media page, they may believe the hard part is over. Actually, it is just beginning. Once a social media page is created, the real work of increasing social media engagement begins.
The Simplicity of Six Words.
Too often, we make things harder than they need to be. Use the simplicity of six words.
Why You Should Go Mobile.
88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours, according to a Google Mobile Movement Study. 70% of all mobile searches result in action within 1 hour. Businesses are missing 70% of local content on sites like Twitter and Pinterest because they don’t have location-based sentiment monitoring set up, according to a recent study by Venuelabs. These are some pretty staggering statistics. You spend lots of time and money building a website and optimizing it for search engines (SEO). But are you optimizing your business for local searches on mobile devices?