If you’re reading this, you are clearly acquainted with blogs. What you may not know is how to park your expertise, personality, tips, and tricks into an online space where new and loyal customers stop by for advice they enjoy and trust. 

And, if you build this blog will it bring business or just bystanders?  

A blog will do both and is one of the most cost-effective ways to turn bystanders into customers. According to cbo.me, there are five key business benefits of blogging, they include: 

Perhaps the most relevant blogging statistic is that posting your expertise online can be more effective in promoting your company than investing in paid advertising.  

Statistics also point to the big-time benefits of blogs. The SEO Tribunal shares the following data on the booming blogosphere: 

It’s clear that opportunities abound in blogging, but where do you begin? 

How to start writing a blog: 

Where to post your blog and how: 

According to quicksprout.com, the best blog platforms are WIX, Medium, LinkedIn, and Facebook. BlogStarter.com also supplies a step-by-step guide to get you moving. 

So, what are you waiting for? Turn that blank page into a blog – it might be your business’s best friend.  Need a little help? We have writers who can provide you with blog material on a weekly, monthly or quarterly basis. Give us a call at 800-900-3635.

© 2020 Poole Communications

I live in the Midwest. Luckily for me, I have family and friends on both the East and West coast. So when I’m visiting the coasts I can see what trends are likely to occur in the next 3 to 5 years in the Midwest. This is kind of like a mini time travel advantage that I can use to help clients. For instance, we recognized the importance of websites and began building them before any of our competitors in this region.

One of the things I’ve noticed is that Pinterest is gaining popularity on both coasts. Because of this, you may want to consider opening a Pinterest account and allow it to help promote your business. Pinterest for business is a growing trend that you may be able to take advantage of.

What is Pinterest?
For those of you who don’t know Pinterest, it’s a social media tool allows you to share images. You can save your images in boards - kind of like albums or scrapbooks - to help you organize your images, and to help others find what they are looking for. This would be perfect for a construction company, a retail store, an artist, or a restaurant.

Image Sharing
As far as collecting images, you may want to collect images of advertising campaigns you like and may work for your company. You may want to collect what the competition is up to. You may want to collect ideas of things you want to implement at the office, or ideas collected for blogging about. On thing that is really neat about Pinterest for business is that you can have private and public boards. So you can choose what you share.

Business Sharing
Sharing images can help build your business. You can share product photos, focus on services you provide, show work you have completed, or illustrate your processes. It can provide clients with an inside peek of how your company operates. This allows potential clients to become more comfortable with you and more likely to contact your company when they are ready to buy.

Call To Action
Speaking of contact, don’t hesitate to include a call to action. What do you want people to do? Call you? Come by? Like your post? Make it simple for people to text, call or email. Use Canva or some other free image building software to build colorful graphics to share on your Pinterest page.

Pinterest is great for collecting and sharing ideas — just don’t forget to implement. Coming up with ideas is fun and creative, however you have to implement to get results.

Open a Pinterest account and play with it a little. You’ll probably think of other ideas of how to promote your business. If you do, mention them below and help other business owners.

©2018 Poole Communications

Poole Communications
108 North Third St, Suite 100
Hannibal, MO 63401
573.221.3635
info@poolecommunications.com
 ©2021 Poole Advertising, LLC DBA Poole Communications
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