One marketing method that doesn't get a lot of attention is billboards. Often considered old fashioned, billboards are working while other media is experiencing downturns. The reason is Reach. They reach people when other media can be turned off or tuned out. Billboards are purchased for four week rental periods - not months. There is an added expense of printing vinyl - paper isn't used any longer. You'll also need a strong design - a good rule is to use eight words or less for the most visible message. You also need to plan ahead for billboards to get the very best placement. Don't forget about billboards when you need to get your message out to the region.
Poole Advertising has been awarded a 2010 Communicator Award of Distinction for their integrated marketing campaign for US Cable. The campaign theme was "More Power" which included postcards, newspaper ads, billboards, radio ads and a television commercial.
In its 16th year, the Communicator Awards honor creative excellence in communications in the categories of print, video, interactive, integrated campaigns, marketing effectiveness and audio. The Communicator Awards receive submissions from ad agencies, production companies, TV stations, cable companies, interactive agencies and corporations from across the globe.
"Over the past 3 years, Poole Advertising has been a perfect fit for US Cable. Sally and her staff have done an outstanding job understanding the needs of our growing company. Hats off to Poole, they have been a valuable partner in our advertising success. We look forward to the continued partnership for many years to come."
Rita Watson, US Cable