One marketing method that doesn't get a lot of attention is billboards. Often considered old fashioned, billboards are working while other media is experiencing downturns. The reason is Reach. They reach people when other media can be turned off or tuned out. Billboards are purchased for four week rental periods - not months. There is an added expense of printing vinyl - paper isn't used any longer. You'll also need a strong design - a good rule is to use eight words or less for the most visible message. You also need to plan ahead for billboards to get the very best placement. Don't forget about billboards when you need to get your message out to the region.

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