Insights.
Marketing in COVID Territory
It’s the wild west out there. Semi-closed to the public, small businesspeople everywhere find themselves in a new frontier. Today, we're marketing in COVID territory. Saddled up in their horse...
3 Levels of Good Employees
The 3 Levels of GOOD Employees: Level 1 You do what you are asked to do. You take orders and do what you are told with a good attitude. Level 2 Level 1 + You think ahead and solve problems before...
The Keys to Gen Z
Here are the keys to Generation Z. The fastest growing generation of consumers – Generation Z – is defined by those born after 1995. This demographic is known for its constant use of smartphones and...
VIDEO CONFERENCING Best Practices
Here is an example of my video conferencing set up at my office. Below are some video conferencing best practices to help you look good on camera: We recommend using ZOOM.us - it's easy to set up...
Your Customer’s Experience
Consumers are looking for an experience and they want it to not only be good, but to be outstanding. How can you make your customers' experience outstanding? From the bank that provides fresh baked...
Diving Into Digital Advertising
There’s no denying it, marketers are diving into digital advertising - the deep end of digital advertising. Recent surveys of business owners and ad buyers spanning multiple industries show that...
The Current Social Media Scene
Just when you think you have the current social media scene figured out, a new platform, updated feature and enhanced algorithm makes you feel like you are in the dark again. Instead of searching...
Lots of Social Media Buzz But Still No Business?
Lots of social media buzz but still no business? Everyone’s talking about your latest ad campaign. They’d better, you spent a lot of time, money, and energy creating it. You agonized over every...
Social Media: The New Word-of-Mouth
When fishermen find a honey hole, their smiles are big and their mouths are shut. But when they catch the big one, it’s all about the show and tell. Social media is the new word-of-mouth honey hole;...
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