Finding Balance With AI

admin
October 9, 2025

In the past year alone, AI has become an integral part of creating success in the business world. From writing and editing software to website chatbots, and using programs like Gemini or ChatGPT to help answer questions, AI is being used everywhere to help explore and create. Take another look at AI for your business. Keep yourself updated on how it can be used in business, planning, accounting, and marketing.

While AI initially seems daunting, it can be a worthwhile tool if incorporated correctly. The use of AI in the business world is vast and allows businesses to accomplish tasks that were once far more tedious or difficult.

Some of these applications of AI include:

  • Generating new ideas & brainstorming
  • Gathering data & information
  • Troubleshooting & problem-solving issues
  • Programming & technical support
  • Chatbots that can create web personalization
  • Language translation capabilities
  • Proofing & editing assistance

Top three General AI sources:

  • ChatGPT: A popular tool for writing, answering questions, reviewing documents, and scripting videos.
  • Claude: A chatbot known for its productivity features.
  • Perplexity: An answer engine that provides accurate answers to user questions

Person holding phone displaying AI apps.

By breaking down some of these applications, you can see that AI is worth using to manage and run your business. It helps with brainstorming, data management, data gathering, and even troubleshooting problems you may not have been able to solve alone.

Chatbots are also an extremely useful tool that is easy to implement into your website. These bots can be used to interact with customers and provide a more personalized experience. Chatbots work 24/7, allowing round-the-clock access to customers who might need answers even when your business is closed.

AI is also a powerful tool for tasks such as translating, allowing for global conversations between customers and other businesses. Language-oriented benefits include editing assistance. While having AI write for you is not recommended, AI can be a good proofreading tool for checking grammatical errors within emails, newsletters, and other marketing pieces. Programs like Grammarly have begun incorporating AI into their software to enhance the user experience.

AI is not a replacement for human creativity, skill, and intuition, but a tool for enhancing human skills. We've discovered that human writing tends to be far more stylized and of better quality, while AI produces blander and, oftentimes, poorer content.

AI doesn't have all the answers - yet. Balance your use of AI, and don't rely too heavily on it for success. Instead, the best method of integration is to use it to build on the already powerful human creativity and skills.

Looking for marketing advice from real, experienced people? Don't hesitate to reach out and give us a call. We're in business to make you look good - and can help you integrate AI into your business.

Want to get started? Here are two AI programs for business:

Chatronix: Access to 550+ prompts and multiple AI models in one place.

Humanizer: Humanize text created by computers to sound like a person.

Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.


Grow Your Company with Google Business.

Get your business found on Google Search and Google Maps, and let your customers know more about your company! Google Business is critical; it lets customers know important information about your company, like hours, a link to your website, location, and customer reviews. Building a good Google Business profile can let people know about your company with a simple search that provides customers with invaluable information.

We recommend using Google Business for all of our customers and updating your business profile to be as accurate as possible. This is really beneficial to your customers. Google Business profiles improve business visibility and credibility, so it is essential to set one up if you haven't! Start by going to business.google.com and walking through the easy steps of setting up your company to get noticed.

Busy, and need help setting up your Google Business page to grow your online presence? Give us a call: 573-221-3635. We can help make sure it's done right and that your business gets found.

Interested in more marketing tips and ideas? Check out our website: https://poolecommunications.com/insights/

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