It's funny how much change advertising has seen over the last ten years. Nationally newspaper readership is moving to online reading instead of print (much to our dismay). Cable television is competing fiercely with network television. New cable shows are pulling in solid ratings none of us could have predicted. Listenership on radio has become diluted with so many music choices. Internet advertising is coming on strong. As a whole we are more sophisticated buyers and less likely to respond to traditional advertising methods. The marketing world is changing, and it's important to understand how so you can make decisions that will work best for your company.