Praying that you have a joy-filled Christmas.
We will be closed on December 25th and December 26th to spend time with our loved ones.
We will be closed on New Year's Day, January 1st and 2nd.
Have a wonderful New Year.
Thank you for your business and your friendship over the years.
From all of us at Poole Communications
Digital Ads Boost You Up!
Digital ads can help boost your company and make an effective marketing campaign. Online advertising platforms are constantly changing, and it can be a real challenge to keep up. However, digital ads are worth the effort! Digital ads can provide the data analytics needed to strengthen your brand and can be a tool for getting your business out there.
All of this can enable more precise audience targeting and serve as a more cost-effective way to utilize your marketing budget. Digital ad budgets can be scaled according to your business size. Using digital ads, you can create an affordable campaign that will reach the target demographics that best suit you and your business.
Need help with using digital ads to grow your online presence? Give us a call: 573-221-3635.
Interested in more marketing tips and ideas? Check out our website: https://poolecommunications.com/insights/
© 2025 Poole Communications
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In the past year alone, AI has become an integral part of creating success in the business world. From writing and editing software to website chatbots, and using programs like Gemini or ChatGPT to help answer questions, AI is being used everywhere to help explore and create. Take another look at AI for your business. Keep yourself updated on how it can be used in business, planning, accounting, and marketing.
While AI initially seems daunting, it can be a worthwhile tool if incorporated correctly. The use of AI in the business world is vast and allows businesses to accomplish tasks that were once far more tedious or difficult.
Some of these applications of AI include:
Top three General AI sources:
By breaking down some of these applications, you can see that AI is worth using to manage and run your business. It helps with brainstorming, data management, data gathering, and even troubleshooting problems you may not have been able to solve alone.
Chatbots are also an extremely useful tool that is easy to implement into your website. These bots can be used to interact with customers and provide a more personalized experience. Chatbots work 24/7, allowing round-the-clock access to customers who might need answers even when your business is closed.
AI is also a powerful tool for tasks such as translating, allowing for global conversations between customers and other businesses. Language-oriented benefits include editing assistance. While having AI write for you is not recommended, AI can be a good proofreading tool for checking grammatical errors within emails, newsletters, and other marketing pieces. Programs like Grammarly have begun incorporating AI into their software to enhance the user experience.
AI is not a replacement for human creativity, skill, and intuition, but a tool for enhancing human skills. We've discovered that human writing tends to be far more stylized and of better quality, while AI produces blander and, oftentimes, poorer content.
AI doesn't have all the answers - yet. Balance your use of AI, and don't rely too heavily on it for success. Instead, the best method of integration is to use it to build on the already powerful human creativity and skills.
Looking for marketing advice from real, experienced people? Don't hesitate to reach out and give us a call. We're in business to make you look good - and can help you integrate AI into your business.
Want to get started? Here are two AI programs for business:
Chatronix: Access to 550+ prompts and multiple AI models in one place.
Humanizer: Humanize text created by computers to sound like a person.
Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
Get your business found on Google Search and Google Maps, and let your customers know more about your company! Google Business is critical; it lets customers know important information about your company, like hours, a link to your website, location, and customer reviews. Building a good Google Business profile can let people know about your company with a simple search that provides customers with invaluable information.
We recommend using Google Business for all of our customers and updating your business profile to be as accurate as possible. This is really beneficial to your customers. Google Business profiles improve business visibility and credibility, so it is essential to set one up if you haven't! Start by going to business.google.com and walking through the easy steps of setting up your company to get noticed.
Busy, and need help setting up your Google Business page to grow your online presence? Give us a call: 573-221-3635. We can help make sure it's done right and that your business gets found.
Interested in more marketing tips and ideas? Check out our website: https://poolecommunications.com/insights/
©2025 Poole Communications
As the New Year kicks off, it's time to plan your marketing strategies and budget. Knowing what your marketing plan is and how it should affect your marketing budget is extremely important for financial stability and company growth. However, planning your marketing budget can become complicated if you don't understand what is required to make your plan realistic and successful.
Your budget depends on your type of business, its size, who you are trying to reach, and how you'll reach them. Are you reaching out to other businesses or to consumers? Budget conservatively, and make room for promotions as the year progresses. Here are some cost-effective options that can help make your marketing budget and plan manageable:
How to Approach Planning.
Things to think about when working on your marketing budget. What can you afford monthly? Being consistent with your budget is important. Make sure it is something your business can afford. A consistent message will reach more people and will help build trust. Then pick a service or item you want to promote monthly.
Knowing the demographics of your audience is crucial. Tailor your marketing approach based on where your audience can be found. Younger generations are typically found on the internet and social media. Older generations may still watch the news on their television, and are adopting social media quickly. A marketing plan is more or less effective depending on who and where you are targeting. We have had great results with Google search and display ads for all ages. Those ads can be tailored to specific audiences, dates, and times.
Consider different approaches to marketing that may be useful to you:
Planning and budgeting help make your marketing better. But tracking lets you see if it's all working right. Setting benchmarks to check if your plan is successful or not is also important. If one approach doesn't work, adjust your approach and try something that might be more effective. Keep track of what is and isn't successful. Analyze the data and learn from it. Use data from prior years to help plot out the budget and plan for the next year.
Need a little help to get started, or would you like us to develop a marketing plan and budget? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
Branding is essential for marketing and growth. One of the first things to consider is your brand. Your marketing needs a consistent brand to grow your business. The first step to building your brand is outlining what your company's purpose, mission, and goals are. Your brand needs to echo your purpose, mission, and goals.
The keystone to this brand is a strong logo, a style guide, email, stationery, powerful images and graphics, and a coordinated website. Consistency is key to a good brand. You will be tired of your logo long before your customer recognizes and remembers it. Keep your logo consistent and don't fall prey to the lure of rebranding when not necessary.
Want help with branding consistency for the coming year?
Give us a call: 573-221-3635.
© 2025 Poole Communications
What are Google Ads? I don’t know, Google it! The majority of consumers find themselves doing research online before purchasing a specific product. The benefits of an optimized Google Ad campaign compared to a newspaper or Radio ad is that it can target a wider demographic and the specific target audience for your business. According to Google, “Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.”
One of the advantages to Google Ads, compared to other advertising options, is Google’s flexible marketing platform. This means that it is suitable for all sizes of businesses. You can set your budget based on business type and zip code. The budget is based on how many estimated client clicks your ad will receive based on the budget you have for the ad.
One of the key factors of a Google Ad is keyword themes. When someone searches for a keyword or phrase related to your business, your ad will show up in their search. When you create your ad, you will select a few relevant keyword themes that will help increase your advertisement reach.
In order for your ad to reach the correct audience, Google lets you choose the location where your ad will appear in relation to your business. You can target potential customers from within walking distance to even the whole country. The possibilities for your Google Ad are endless.
Google Ads specifically targets and selects the potential client for you. It has something for any size of business with different budgets, goals and target audiences. This is why if you are wanting an Ad that will reach your target audience, Google Ads are the way to go. If you need help with your Google Ad, give us a call and we will get you set up for success!
