In the past year alone, AI has become an integral part of creating success in the business world. From writing and editing software to website chatbots, and using programs like Gemini or ChatGPT to help answer questions, AI is being used everywhere to help explore and create. Take another look at AI for your business. Keep yourself updated on how it can be used in business, planning, accounting, and marketing.
While AI initially seems daunting, it can be a worthwhile tool if incorporated correctly. The use of AI in the business world is vast and allows businesses to accomplish tasks that were once far more tedious or difficult.
Some of these applications of AI include:
Top three General AI sources:
By breaking down some of these applications, you can see that AI is worth using to manage and run your business. It helps with brainstorming, data management, data gathering, and even troubleshooting problems you may not have been able to solve alone.
Chatbots are also an extremely useful tool that is easy to implement into your website. These bots can be used to interact with customers and provide a more personalized experience. Chatbots work 24/7, allowing round-the-clock access to customers who might need answers even when your business is closed.
AI is also a powerful tool for tasks such as translating, allowing for global conversations between customers and other businesses. Language-oriented benefits include editing assistance. While having AI write for you is not recommended, AI can be a good proofreading tool for checking grammatical errors within emails, newsletters, and other marketing pieces. Programs like Grammarly have begun incorporating AI into their software to enhance the user experience.
AI is not a replacement for human creativity, skill, and intuition, but a tool for enhancing human skills. We've discovered that human writing tends to be far more stylized and of better quality, while AI produces blander and, oftentimes, poorer content.
AI doesn't have all the answers - yet. Balance your use of AI, and don't rely too heavily on it for success. Instead, the best method of integration is to use it to build on the already powerful human creativity and skills.
Looking for marketing advice from real, experienced people? Don't hesitate to reach out and give us a call. We're in business to make you look good - and can help you integrate AI into your business.
Want to get started? Here are two AI programs for business:
Chatronix: Access to 550+ prompts and multiple AI models in one place.
Humanizer: Humanize text created by computers to sound like a person.
Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
Get your business found on Google Search and Google Maps, and let your customers know more about your company! Google Business is critical; it lets customers know important information about your company, like hours, a link to your website, location, and customer reviews. Building a good Google Business profile can let people know about your company with a simple search that provides customers with invaluable information.
We recommend using Google Business for all of our customers and updating your business profile to be as accurate as possible. This is really beneficial to your customers. Google Business profiles improve business visibility and credibility, so it is essential to set one up if you haven't! Start by going to business.google.com and walking through the easy steps of setting up your company to get noticed.
Busy, and need help setting up your Google Business page to grow your online presence? Give us a call: 573-221-3635. We can help make sure it's done right and that your business gets found.
Interested in more marketing tips and ideas? Check out our website: https://poolecommunications.com/insights/
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What are Google Ads? I don’t know, Google it! The majority of consumers find themselves doing research online before purchasing a specific product. The benefits of an optimized Google Ad campaign compared to a newspaper or Radio ad is that it can target a wider demographic and the specific target audience for your business. According to Google, “Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.”
One of the advantages to Google Ads, compared to other advertising options, is Google’s flexible marketing platform. This means that it is suitable for all sizes of businesses. You can set your budget based on business type and zip code. The budget is based on how many estimated client clicks your ad will receive based on the budget you have for the ad.
One of the key factors of a Google Ad is keyword themes. When someone searches for a keyword or phrase related to your business, your ad will show up in their search. When you create your ad, you will select a few relevant keyword themes that will help increase your advertisement reach.
In order for your ad to reach the correct audience, Google lets you choose the location where your ad will appear in relation to your business. You can target potential customers from within walking distance to even the whole country. The possibilities for your Google Ad are endless.
Google Ads specifically targets and selects the potential client for you. It has something for any size of business with different budgets, goals and target audiences. This is why if you are wanting an Ad that will reach your target audience, Google Ads are the way to go. If you need help with your Google Ad, give us a call and we will get you set up for success!
