Becoming proficient at digital marketing is a huge part of setting your business up for success. However, the digital world presents a few hurdles, including the development of AI, the rapid evolution of technology, shifting trends, and increased competition. It is essential to get ahead and ensure you are prepared to tackle these digital marketing challenges.
Digital marketing requires a certain level of technology proficiency, knowledge of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Search Generative Experience (SGE), as well as social media literacy, data analytics, and email marketing. To achieve success in digital marketing, it is essential to approach it as deliberately as you can. Using tools like data analytics and customer feedback, you can craft stories and set up plans to tackle digital marketing. To stand out from the crowd, let people know you have experience. Prove you are a voice of authority in your market. Show them that you are a trustworthy company.
There are a few components to keep in mind:
Knowing how to optimize your digital marketing is key. With the continued development of AI, such as SGE, SEO is being pushed to its limits. This means your business must be as accurate and as customer-friendly as possible. Businesses that master a smooth user experience become more visible. It is also important that your keywords and facts are in order. Be clear and accurate, using your keywords regularly in all customer communications. Be ready to consistently update information and engage in learning related to technology development.
Taking full advantage of email and social media can be a game-changer. Email serves as a reliable means of communication and marketing. Social media can be a way to get your messages out there. Social media is also a wonderful tool that you can use to tell your company's story and show the world what you are all about.
Overall, the underlying theme of effective digital marketing is to be cohesive and consistent. Stay on top of changing trends and be ready to use new technology to help you stay ahead of the competition.
There are so many ways you can use social media to connect and spread the word about your business. It is a treasure trove of possibilities; however, using it can sometimes be a stressful experience.
We recommend creating engaging content that is educational, entertaining, and valuable to your customers. Actively use video and photos to showcase what your company is all about. This can generate word-of-mouth referrals and build long-lasting connections. When using social media, always tell a story. Plan out your social media posts and determine your goals - like a 10% increase in LIKES or FOLLOWS. Setting goals for your posts will help you effectively use social media to grow your company and celebrate your team.
Some of the most popular social media platforms that are waiting to be utilized include Facebook, YouTube, Instagram, TikTok, X, Pinterest, and LinkedIn. Facebook is the leader in self-declared platform use so far in 2025, according to Datareportal. Each social media platform has its own unique demographics and marketing approaches. Knowing social media trends and demographics is important for success in digital marketing.
Get out there and share your company's story!
Want help with marketing ideas like this one or would you like us to train your people? Contact Poole Communications at 573-221-3635
©2025 Poole Communications
Email marketing can be a fantastic way for you to connect with your customers. Using an email newsletter can be a valuable tool for promoting brand awareness and keeping your customers and stakeholders informed about your company's latest developments. This type of email can also be used to engage with your customers, helping you establish your expertise in your field, build trust, keep people informed, and foster loyalty.
In addition to all of this, newsletters provide one of the most effective marketing tools: positive word of mouth. A well-crafted newsletter can spark positive conversations about your business. Not enough businesses make an effort to keep in contact with their clients. Some may have a customer or client list they never use! Newsletters can be a highly effective tool for gathering data about your customers and their needs, so don't forget to utilize newsletters and your client lists to truly connect.
Knowing how to start a newsletter can be hard. However, it doesn't have to be! Here are some tips for what is needed to build a successful newsletter:
There are a lot of fantastic ideas you can use for newsletter content. You can write a blog, do a promotion, or update your readers about company news. The range of possibilities is endless! The goal is to engage with your customers and leave a positive mark. Coming up with ideas can be difficult, but there are plenty of options you can try.
Enjoy this list of ideas that you can use in your newsletter:
Take advantage of the opportunities that a newsletter presents!
Want to give it a try? Constant Contact is a reliable sending tool that you can use for your newsletter - and it's simple to use! You can try it for free to see if it is a good fit for you. Click this link to get started. Alternatively, platforms like Substack can be very useful tools for managing newsletters and email marketing.
Looking for more tips for your newsletter or want us to help you get started? Contact Poole Communications at 573-221-3635... or email us at info@poolecommunications.com.
Newsletters are not the only thing email is used for. Email is a very dependable method of communication in a business setting. Therefore, it is essential to know how to write a clear, concise, and friendly email. If you have to use an attachment, make sure the attachment is an easy-to-view file, like a JPEG, PNG, or PDF. Files like Microsoft PowerPoint or Word Documents are not easy to read when looking at an email.
Be sure your email provides contact information. Having a branded signature on each of your emails can help link to your number and your company's website. Most email services provide the option to pre-make a signature that you can use with every message! Take advantage of that feature. At the same time, make sure your email messages are clear and easy to understand. There's nothing more frustrating than miscommunication, so being certain to get a good tone and message across in your emails is vital to getting things done.
Finally, don't forget the subject line. It can be easy to press send without a subject, but subject lines can be used to help convey what an email is about. It can also be used to highlight if a message is urgent or not. Using a subject helps get your emails read.
©2025 Poole Communications
What are Google Ads? I don’t know, Google it! The majority of consumers find themselves doing research online before purchasing a specific product. The benefits of an optimized Google Ad campaign compared to a newspaper or Radio ad is that it can target a wider demographic and the specific target audience for your business. According to Google, “Google Ads makes it easy to show the world what’s unique about your business, so you can reach customers searching for what you offer.”
One of the advantages to Google Ads, compared to other advertising options, is Google’s flexible marketing platform. This means that it is suitable for all sizes of businesses. You can set your budget based on business type and zip code. The budget is based on how many estimated client clicks your ad will receive based on the budget you have for the ad.
One of the key factors of a Google Ad is keyword themes. When someone searches for a keyword or phrase related to your business, your ad will show up in their search. When you create your ad, you will select a few relevant keyword themes that will help increase your advertisement reach.
In order for your ad to reach the correct audience, Google lets you choose the location where your ad will appear in relation to your business. You can target potential customers from within walking distance to even the whole country. The possibilities for your Google Ad are endless.
Google Ads specifically targets and selects the potential client for you. It has something for any size of business with different budgets, goals and target audiences. This is why if you are wanting an Ad that will reach your target audience, Google Ads are the way to go. If you need help with your Google Ad, give us a call and we will get you set up for success!
