Now more than ever people are searching for meaning, right down to what they buy and why. To connect with consumers in 2022, businesses must lead with values. Consider a plan and strategies to partner with like-minded organizations and individuals to show your customers how their buying power benefits the community and not just your bottom line.
First, make a partnership plan. Partnership by its nature is a win-win. However, it is important to plan exactly how and why a partnership will benefit both sides. This builds clarity, goals, and authenticity into the partnership. Review your company's mission and values and identify a non-profit organization, event, and influencers or affiliates that mirror your aspirations. Take the time to sit down with the non-profit director, event organizer, or influencer to talk about their objectives and needs to plot a course for how your two entities can work together. This can provide a framework and goals for both entities to implement the following strategies:
Intentionally choosing to put profits where your heart is will not only build business in 2022, but trust and community too. Poole Communications has built-in opportunities for any business to partner within the community. Contact us today to put your values into action.
© 2022 PooleCommunications.com
This past week Ray Harvey, muralist and owner of Ray Harvey Art in St. Louis got started working on his latest mural on the building just North of our office at 108 N 3rd Street in Hannibal. Ray is one of the artists who has been painting murals all around Hannibal. You can pick out his bold colorful style when you drive around town to visit some of these pieces of art.
His closest mural to this new project is the mural located on the East side of Hannibal's city hall. Ray Harvey did his first ever Go Fund Me page to fully fund the mural project through donations. It was amazing to see the people from all over the country who donated to the mural. No city funds were used to create or fund the project.
This project will honor all the people who immigrated to Hannibal to work at Continental Cement. We all love Hannibal and how it has been a place of inclusion and acceptance.
The next photo is of the mural close to being finalized. Ray has been a delight to be around. Look for him in your neighborhood and offer him a cup of coffee or lunch. He is good company and a talented artist making a living at something he loves. Look for the dedication and unveiling coming soon.
©2021 Poole Communications.
The 3 Levels of GOOD Employees:
You do what you are asked to do. You take orders and do what you are told with a good attitude.
Level 1 + You think ahead and solve problems before they happen. You are always future oriented and thinking about how things could go wrong to plan for potential issues and problems. Then you are not at all rattled when things do occasionally go wrong because you have a plan and are ready to implement it.
Level 2 + You proactively look for areas of opportunity and growth in the business, and figure out how to tap into them. Not only do you plan for potential problems, you are always aware of opportunities to grow the company and do better work for the clients you work with. You find pain points and solve them. Then you leverage what you've learned with other clients.
Here are the the 3 Levels of GOOD Employees. Get thinking and purposely working at Level 3 all the time.
Visit our Insights and pick up some quick tips for your business. Subscribe to our newsletter to be sent regular tools and tips.
Source: James Clear and his book Atomic Habits.
Today we're looking at the simplicity of six words. Can you write your company story in six to ten words? This isn't a new idea. Ernest Hemingway wrote a famous six word story.
"For Sale: New baby shoes. Never worn."
Too often we make things harder than they need to be. Use the simplicity of six words.
First, implement this six word idea with your business: define your company and culture in six words or less.
For example: at Poole Communications, we are client-focused, ethical, creative, self-motivated and passionate. When hiring new employees we look for those same characteristics. Even when interviewing a potential new client, we look for those same qualities. (That's right, we don't accept all new clients; we really want a good fit.)
The result is that we have a better fit with ALL the people we work with, that means more enjoyment in our work - and lives - for everyone involved.
Whenever we deviate from this principle there's trouble: a unhappy client who doesn't fit, or a disgruntled, unproductive employee. I've learned over the years how important it is to let our values lead the way.
Next, six simple words can help us define our logos, our slogans, how we work - and even who we work with. Those same words help you in planning and creating work or providing service. We don't want to sell ourselves, our products or services; we want to educate in an ethical way. Let's make the world a better place. Everyone wants marketing material that are simple and easy to understand. The little amount of time each have makes it mandatory. Word choice and communication is extremely important. It's critical to be clear about who you are and how you work; and it's equally important to be quickly understood.
Finally, the world is fast paced, and we all have a lot to do; work to simplify your job and make your company function better. The simplicity of six words is one small tool you can use. Define what your business is, and how your business works. Get your team involved and listen to their input. Empower them to help grow the company and help make it better.
Need help? We can help you with strategy, writing, planning, budgeting and media placement. Give us a call at 800-900-3635.
©2018 Poole Communications
Start with your own. From cleaning up your office to working on your own life, it’s so tempting (and easy) to focus on other people’s messes and problems. The other person’s problem and solutions are so clear and obvious to us. Their mess lures us into a false sense of a simple answer and quick solution. We are so tempted to say, “Why if you’ll only do this, everything will be fine.” Solutions aren’t always as simple as they appear — especially in other people’s lives.
What is difficult and far more bold is to start with your own mess. Start making changes in your own character. Start improving your own attitude. Start that habit at work that you want everyone else to emulate. Start cleaning your own desk and taking control of your own life.
I’ve been working on paring down and simplifying at the office and at home. It feels really good to be organized and uncluttered. In the process, I’ve noticed my tendency to want to “help” others with their difficulties, their messes, and their problems. That silly desire sidetracks me from what I really need to be doing. That distraction stops me from working on my own problems. It prevents me from thinking about and solving my bad habits.
Please don’t think I’m saying don’t care for others or help others. That is not what I mean at all. I’m specifically talking about focusing on others when we seriously need to focus on ourselves.
Often when someone else’s behavior or mess bothers me, I look to myself as quickly as possible to see if I’m guilty of the exact same behavior.
Leave other people’s messes for them. Allow others the joy of solving their own problems. Focus on your own. It may just start a chain reaction of change at the office, at home and in your own heart.