Put yourself in your customer's shoes and call your own business. If your employees have a commitment to serve (like you do), you can hear it in their voice. I'm old fashioned, I believe phones need to be answered by people - with a friendly voice - and in less than three rings. I tell my people to smile when they are on the phone. Your customer feels it right through the phone lines. If you have people that are bad on the phone - don't let them answer it. They'll damage your business. Put great people on your front line. People that like people. Not only does your business need to be inviting - your people do too. This week and every week provide exceptional phone service.